Developing a new product and bringing it to market is an exciting and challenging journey. And every time I left, I can’t help but think deeply about whether the new product can resonate with consumers, transcend the rules of the game, and make an impact. big on people’s lives.
If you look carefully at the product development process, you will realize the truth: design makes innovative technology shine, and technology can turn amazing design into reality. It is only when design and technology are perfectly integrated that products that truly provide value to consumers can be developed. Samsung is good at finding the balance between design and innovative technology, and through continuous efforts, creates products that are close to the lives of consumers.
To this end, Samsung is redefining the brand’s design philosophy as it moves forward to 2030. “Samsung Design Identity 5.0 (DI 5.0): Need for ∙ Innovation ∙ Harmony” (Note 1) setting Samsung’s future design direction.
Samsung’s design philosophy and evolution
Samsung has seven design studios around the world, bringing together more than 1,500 designers from different cultures and backgrounds. This mission stems from Samsung’s “people-centered, creating a future together” design philosophy that has been handed down since 1996.
However, people’s lifestyles and experiences are constantly changing, and Samsung needs to redefine its design philosophy in response to the trends of the times. “Samsung Design Identity 5.0 (DI 5.0): Need ∙ Innovation ∙ Harmony” is Samsung’s development plan for 2030. In the future, we will continue to launch smartphones, smart displays, refrigerators and products others that are similar to this new thinking.
What is the hidden meaning behind “necessity∙invention∙harmony”?
“need”The design focuses on the original intent and purpose of the product, eliminating unnecessary elements and removing unnecessary elements to provide an optimized experience. This year, the new flagship Galaxy S24 series features a simple shape and ultra-narrow bezels, allowing users to experience the functions of their mobile devices. Samsung’s smart displays designed with a floating Infinity Air mirror base appear to be suspended in mid-air, allowing viewers to fully focus on the exciting content. On the other hand, Samsung’s all-in-one washer and dryer uses a minimalist design to maximize floor efficiency.
“innovation”The design concept not only injects new ideas into the lives of consumers, but also brings incredible value changes. For example, smart displays that use AI technology to convert low-resolution images to 8K image quality; AI sweeping robots that automatically recognize floor types, objects and living spaces to achieve the best cleaning results; “real-time translation” function of the barrier. All the above products combine innovation and creativity.
“harmony”Design seeks to integrate products and people, while taking into account societal, environmental and human values. SmartThings empowers remote control users by integrating and connecting products, greatly improving convenience. The Music Frame aesthetic style speaker takes the shape of a custom picture frame and can be cleverly integrated into any decor style. Samsung’s ongoing design goal is to achieve harmony and balance in design between products and the daily lives of consumers, rather than declaring a strong sense of presence.
The future is full of endless possibilities
Staying true to its true essence, endless innovation, and creating designs close to consumers’ lives is Samsung’s unwavering mission. No matter which Samsung product consumers choose, our goal is to provide meaningful experiences that empower and enrich the lives of consumers around the world.
Samsung will hold the “Newfound Equilibrium” exhibition at Milan Design Week in 2024, showing an inspiring vision of achieving a good balance between people and technology. We invite you to join Samsung and embrace a new future full of endless possibilities.
Note 1: Changing Samsung’s design philosophy
Design Identity 1.0 (2001-2005): Minimalism and Resonance
Design Identity 2.0 (2006-2010): Creating an emotional journey
Design Identity 3.0 (2011-2015): Giving meaning
Design Identity 4.0 (2016-2020): Bold and avant-garde, touching the heart
Design Identity 5.0 (2023-2030): Need for ∙ Innovation ∙ Harmony