– I became the first ambassador of Lancôme in Poland and the first representative of the world of sports among their ambassadors around the world. And to be among such talented and inspiring women as Julia Roberts or Zendaya… Well, that’s something – Iga Świątek said on social media.
Świątek will support Write Your Future – the brand’s global social project addressed to women, which will give them support and motivation.
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– As a teenager, I received the Idôle fragrance from Lancôme as a gift and since then I have had a great fondness for this brand. I have wanted to cooperate with a beauty brand for a long time to have more opportunities to celebrate my femininity, play with my style, and wear something other than sports clothes. Being among Lancôme ambassadors alongside women like Zendaya and Julia Roberts sounds like a dream come true for the teenager I was recently. But I am also glad that I am the first representative of the world of sports in this group and that together with Lancôme we will develop a CSR program supporting women in the labor market, because it shows that we have common goals and values - said Iga Świątek about the cooperation with Lancôme.
Irena Sveide, general director of the L’Oréal Luxe division in Poland, adds – We are proud to welcome Iga to the Lancôme family as the first brand ambassador in Poland. Iga embodies strength, perseverance and the pursuit of perfection, which makes her a perfect fit for the number one brand for women on the selective cosmetics market in Poland1. Iga’s attitude and outstanding achievements, as well as her inspiring role as a young leader, deeply resonate with the philosophy of the Lancôme brand, which celebrates women’s achievements and beauty in all dimensions. I truly believe that this collaboration is a milestone because it brings together two icons of excellence – in tennis and in the beauty category.
This is another marketing contract for the best Polish tennis player. Świątek promotes, among others: Lego, Porsche or Infosys.
