12 avril 2024
Already with three offices in North America (Montreal, Toronto and New York), the agency of Canadian origin is exporting and has just announced the opening of a new office in France, at 47 boulevard de Courcelles in the city of lights.
In order to ensure the fluidity of operations, Laetitia Jallais, vice-president of strategies and innovation, at bicom for 7 years, is now established in France and will represent the agency there. , while maintaining its functions and its involvement with North American clients, teams and offices.
What characterizes bicom most is its audacity and its ability to seize opportunities where they present themselves, while always being keen to differentiate and innovate. . Penetrating a market is an ambitious step, but our export mission was dictated to us by our clients: on the one hand, international Quebec and Canadian brands. Eager to export to this side of the Atlantic. On the other, French and European brands keen to penetrate the Canadian market, unique in its kind since it is neither an extension of the US nor that of France. Since its creation, bicom has collaborated with a large number of French brands such as L’Oréal, Guerlain, Lacoste, Diptyque, Rémy-Cointreau, Sézane, the Pierre Fabre Group etc. and stood out for its ability to guide them through a very particular and unparalleled media and influence ecosystem. Our market niche was therefore found,” explains Laetitia Jallais, who began her career in 2006 by co-founding an agency in Paris’s Place Vendôme.
First mandate on French soil
The start of the Paris office’s activities will be marked by bicom’s collaboration with Sophie Grégoire Trudeau, as part of the media promotion of her first book entitled Between us: knowing each other better, loving each other better. The book will be available for sale from May 7, 2024 in France.
2024-04-12 20:36:40
#Bicom #continues #expansion #France
