Athens-based PR and Communications firm Spin Communications and UK-based AI Communications consultancy Escherman announce their partnership to provide corporate Marketing and Communications teams across Europe with unique tools and services based exclusively on Artificial Intelligence.
Escherman, is a Communication consulting company focused on the development of applications and services based on Artificial Intelligence (AI), as well as providing training in Communication with Artificial Intelligence to businesses. It will provide the knowledge and Research & Development (R&D) resources in the field of AI that will be combined with the expertise and experience of Strategic Communication of Spin Communications aimed at unique services to companies and organizations.
The new partnership will be officially launched in Athens on May 13, 2024. Details of the event and its venue will be announced soon.
Commenting on the announcement of the collaboration with Escherman, Spyros Rizopoulos, CEO of Spin Communications, said: “We began discussions with Escherman in 2023 and quickly found that we shared similar views on how Artificial Intelligence could best support the needs of the companies’ Communication departments. AI must be combined with human expertise. In fact, expertise matters more than ever. The opportunity lies in the combination of human expertise and experience with the applied and documented use of AI. We are now ready to release our first products. Over time, we plan to expand our range of tools and services to ensure we adapt to the highly dynamic nature of AI technology to best support the ever-changing demands of corporate Communications and Marketing departments.”
Escherman founder Andrew Bruce Smith said: “It is clear from the huge demand for AI Communication training that a huge training effort is needed to help companies’ Communication and Marketing teams understand exactly how and where it can to apply IT to their work. This also means that very different kinds of tools and services must be developed to support AI-driven enterprise Communication efforts. The partnership between Spin and Escherman is designed to provide a unique combination of strategic corporate communications expertise with a real-world understanding of how AI can be practically applied to deliver real value to marketing efforts.”
About Spin Communications
Since 2003, Spin Communications has proven to be one of the most dynamic and innovative players in the competitive field of Communication and Public Relations. With a continuous commitment to quality, innovation and efficiency, for more than 20 years, the company has been providing comprehensive Communication services to individuals and organizations seeking to formulate positive and targeted Communication strategies with their audiences. Through specialized political and corporate communication departments, Spin Communications achieves the creation of lasting relationships, based on long-term trust and the effectiveness of communication initiatives.
About Escherman
Founded in 2008, based in London, Escherman specializes in providing global AI Communication training and developing AI-based Communication tools and services. Since January 2023, Escherman has provided AI Communication training to hundreds of employees from nearly 150 organizations, including many large multinational corporations.
CEO Andrew Bruce Smith has over 40 years of combined experience in Communications and IT. He specializes in Artificial Intelligence and its applications in corporate Communication and marketing. Having studied Philosophy and Mathematical Logic at the University of Edinburgh (1981-1985), he developed a strong interest in Artificial Intelligence early in his career. Andrew Bruce Smith further refined his skills in AI programming languages in the late 1980s, at a time when AI was still in its infancy. Leading the adoption of AI content tools like Wordsmith in the early 2010s, Andrew Bruce Smith remains firmly at the forefront of technological innovation. As well as chairing the UK CIPR’s AI in PR group, he continues to influence the industry with his insights on the contribution of PR, social media, search optimization and AI. Its commitment to digital innovation is clear in its early adoption of communication technologies such as email (1990), the World Wide Web (1994) and Twitter (2007).
