NYC Tourism + Conventions announced that Fred Dixon will step down as president and CEO in June.
As we have been told in this newspaper, Dixon has been chosen to lead Brand USA, the country’s destination marketing organization responsible for promoting the United States as a premier tourist destination. He will take up his new role in July.
The marketing director of NYC Tourism + ConventionsNancy Mammana, has been named interim CEO.
Mammana, who has been with NYC Tourism + Conventions since 2018, including five years as chief marketing officer, led the company’s rebrand in 2023. He oversees organizational strategies affecting all five boroughs of New York City, including campaigns national and international promotional, media strategies, digital initiatives, creative and content plans, events, partnerships, licensing and global tourism development efforts.
Dixon will remain in office until June 5. A search committee has been formed to lead the process of identifying and selecting a new CEO.
‘This is a bittersweet moment for NYC Tourism + Convention and the City’s tourism industry,’ said Charles Flateman, Chairman of the Board of NYC Tourism + Conventions and Executive Vice President of the Shubert Organization.
‘For nearly twenty years, Fred Dixon has been synonymous with New York City tourism, the industry’s continued success, and its impact on New York City. His leadership and experience created a model for excellence in destination marketing and the team of talented people who make the work possible. “We are very excited for him in this new role and know that he will always be a champion for New York City.”
New York City continues to be a premier global tourism destination, underscoring the tourism industry as an economic driver for New York City. In 2023, the City attracted more than 62 million travelers, generated more than $74 billion in economic impact and supported more than 380,000 leisure and hospitality jobs.
In 2025, New York City expects to welcome more than 68 million travelers, surpassing pre-pandemic visitation levels and paving the way for continued growth as the City prepares to host a slate of events. world-class events including America250 and FIFA World Cup 26.
The rights to host the tournament, which will be the world’s largest sporting event ever held, were the result of a six-year tender process, which Dixon was instrumental in directing on behalf of the City.
Dixon joined the organization in 2005 as vice president of tourism and became CEO in 2014. With more than 30 years of experience in the travel industry, he has led the city’s tourism, meetings and events strategy, and programming to grow business and leisure travel globally.
During his tenure, international visits have more than doubled to more than 13 million travelers; This is the result of a long-term strategy to create a global network of outposts comprising sales, marketing and press professionals in various source markets, including Australia, China, Mexico, Brazil and the United Kingdom. Today, New York City is represented in 17 foreign markets and is active in nearly 40 locations worldwide.
In the early months of the pandemic, Dixon organized the New York City Hospitality and Tourism Recovery Coalition, which brought together industry leaders in all five boroughs to plan a path back.
In July 2020, New York City Tourism + Conventions (formerly NYC & Company) and the coalition released “All In NYC: The Roadmap for Tourism’s Reimagining and Recovery,” which was implemented with the support of a $30 million investment of New York City for recovery messages and promotion.
Dixon is a respected leader who serves on travel industry association boards and committees. He is the current president of Destinations International, is on the Board of Directors of the New York Convention Center Operating Corporation, the Board of Directors of IGLTA, the International LGBTQ+ Travel Association, the Executive Committee of the Travel Association USA and is a member of the Board of Directors of the FIFA 26 World Cup™ Host Committee New York, New Jersey.
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2024-04-09 12:02:48
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