Eating spring vegetables, showing off the national trend, pitching tents… Lianyungang’s “Spring Economy” is full of vitality, and diverse scenes unlock traffic passwords
(Reporter Zhang Mingxing, Correspondent Wang Yaxuan) The spring is melting and everything is recovering. Driven by various consumption scenarios such as the arrival of fresh spring vegetables, outings in ancient costumes to enjoy flowers, and outdoor sports and fitness, the consumer market in Lianyungang, Jiangsu Province continues to heat up, injecting new heat into spring consumption.
“Spring vegetables + spring fresh food” brings a strong sense of spring to your tongue
The warm breeze is blowing, and it’s spring again. After a winter of precipitation, fresh spring vegetables add more spring flavor to people’s tables. In the market, seasonal vegetables such as grass heads, broad beans, and malan heads are on the market one after another, and are deeply loved by the public. In the restaurant, carefully prepared spring vegetables are waiting for diners to taste. Fresh ingredients, unique taste, every dish is full of the taste of spring.
Not only are spring vegetables in hot sales offline, online grocery shopping platforms have also opened special spring vegetable sections. The reporter noticed that some sales platforms have dozens of varieties on the shelves. Among spring vegetables, toon, shepherd’s purse, grass head, peas, malan, etc. account for half of the sales. Among consumers who buy spring vegetables, in addition to the “early adopters” group, there is also a group of people who want to lose weight. Asparagus, spring bamboo shoots and other spring vegetables that are rich in fiber and vitamins are very popular among people.
In addition to traditional spring vegetables, fresh crayfish has also become a hot seller. As night falls, the number of people eating shrimp skewers gradually increases in Yanhe Alley, and many businesses have launched new dishes and new methods to attract customers. “This year, the merchant’s crayfish cooking method is more unique, and there are also shrimp tails that can be taken away. The merchant has figured out our preferences clearly.” Ms. Jiang, a citizen, said that she is a loyal fan of crayfish, and the crayfish will be on the market this year. Afterwards, she had eaten three times with friends.
Using food as a matchmaker, Zibo Barbecue, Erbin Frozen Pear, and Tianshui Malatang have successfully emerged and become popular in cities one after another. Nowadays, food has become one of the favorite travel themes for young people. Lianyungang, which is surrounded by mountains and seas, has seafood and bean sprouts. It also has the taste of Quhai, which is “famous for both Huaihe River and Huaihe River, and its ingredients include mountains and seas.” In terms of “application to compete” , there is a lot of potential for “food” in Hong Kong City.
“Flower Appreciation + National Trend” expands new scenarios
Recently, Lianyungang City’s plum blossoms, magnolias, apricot blossoms, and peach blossoms have all ushered in the best spring flower viewing period. The flowers are in full bloom on the branches and are particularly dynamic in the spring breeze, attracting many citizens and tourists to take photos and check in.
On the west side of Keyuan Road, patches of plum blossoms in full bloom attract many citizens. “The weather has been nice these days, so I put my children in Hanfu and took pictures to feel the charm of spring.” Zhang Ping, a citizen who lives in Xiuyi Suhang Community, told reporters that children like to wear Hanfu very much. During this period, the flowers are blooming vigorously, which makes them feel the charm of spring. The children should take more photos to live up to the beautiful spring scenery.
In Xinghai Lake Park, there are also many people going out to enjoy the flowers and scenery. In order to pursue a richer experience, spring consumption forms such as appointment shooting and follow-up shooting have also become popular, and the blooming flowers have made the spring economy even more prosperous. The reporter searched for “location shooting” on the Internet platform and contacted several merchants and found that their recent schedules were basically full. “In addition to traditional wedding photography, there are also many young parents who have chosen location photos, and the places are basically chosen in popular scenic spots and park green spaces.” Photographer Dahua said that as the weather gets warmer, the list of location shoots is increasing. many.
Spring flowers are everywhere, and the national style is dazzling. Focusing on the interests of young people, expanding new consumption scenarios, extending the consumption chain, and integrating more traditional cultural IP with some popular elements will undoubtedly bring new opportunities to the development of the local consumer market.
“Outdoor + Camping” unlocks new gameplay
After the temperature rises significantly, camping-themed spring activities are in full swing every weekend. At the Crescent Island Scenic Area in Lianyungang City, among the tents packed with tents, parents accompany their children for camping and picnics, enjoying the beautiful spring sunshine. “Set up a tent and bring a picnic cloth, and the children can play here for a long time.” Citizen Wu Maoyu told reporters, find a flat place, set up the tent, put out tables and chairs, cook a meal together, and chat with family and friends , drink tea, comfortable and slow-paced, to recharge yourself and your baby.
In Liu Zhizhou Mountain Park, there are also many tents set up on weekends. With people’s pursuit of a healthy lifestyle and yearning for the natural environment, camping has become a healthy and green way of leisure. The small tents have injected new vitality into Lianyungang City’s spring economy.
In addition to traditional camping activities, more and more camping bases are now trying to combine camping with other activities, such as outdoor barbecues, parent-child activities, etc., to meet the needs of different tourists. The diversified business model not only increases the appeal of the camping base, but also brings a richer experience to tourists.
Spring is coming, and there are crowds of people. Behind a plate of delicious food, a Hanfu, and a tent is the innovative fusion of spring consumption scenes. The addition of many elements not only enriches the consumer market, but also enhances people’s consumption experience, driving the enthusiasm of spring consumption.
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2024-04-01 13:25:00
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