Singularity, in the context of ‘marketing’, and specifically in the customer experience, takes on a fascinating dimension. Has the time come for artificial intelligence to surpass humans in this area? Will this technology end human jobs in marketing?
The concept of singularity, widely disseminated by Vernor Vinge in 1993 in his work The Coming Technological Singularity, which in turn was inspired by the previous ideas of figures such as IJ Good, John von Neumann and Stanislaw Ulam, proposes a future perspective where intelligence artificial intelligence (AI) would surpass human cognition, directly impacting all aspects of life. Vinge predicted that this breakthrough would mark the end of the human era as we currently know it, as the resulting superintelligence could become self-aware, self-improve, and advance technologically at an incomprehensible speed, comparable to the “entangled space-time in the center of a black hole.” The author speculated that this event could occur between 2005 and 2030.
Other authors, such as Ray Kurzweil, have also played a prominent role in the dissemination of the notion of singularity. In his 2005 work, The Singularity is Near, Kurzweil predicted that this phenomenon could materialize a little later than Vinge anticipated, specifically, in 2045.
These approaches fuel deep reflection on the potential impact of artificial intelligence on our society, and underline the need to carefully consider the ethical and social implications associated with technological advancement, since, although most personalities, such as businessman Bill Gates , maintain an optimistic position and envision a positivist scenario and a more equitable world thanks to AI, there is no shortage of other reflections, such as Stephen Hawking, who expressed his concern about the possibility that artificial superintelligence would lead to human extinction, opinion, for true, “corroborated” by an AI in 2023, which, when asked: “How would you act to save the earth?”, asked by the British media Wales-Online, proposed exterminating humanity to save the planet and avoid the “end of the world”.
The great milestones in the evolution of artificial intelligence AI has evolved significantly in recent years, to the point that there is a certain consensus among scientists to ensure that, although the figures for the adoption of AI by society in general , in 2023, were unprecedented (for example, ChatGPT gained one hundred million users in just sixty days, and, since its appearance, it changed the world of knowledge)…
2024-03-31 23:54:43
#revolution #artificial #intelligence #marketing #singularity
