LinkedIn has recently begun testing vertical video content similar to TikTok or Instagram Reels, thereby attracting more content creators to showcase their work through LinkedIn, and also allowing more LinkedIn users to share content through the current popular video shooting format.
LinkedIn begins testing direct video content similar to TikTok or Instagram Reels
At present, LinkedIn has not officially opened this feature to the outside world, but it seems to have quietly provided testing to specific users, and LinkedIn will also follow up.TechCrunch websiteIt was confirmed that this feature will be launched, but the specific launch time has not yet been disclosed.
In addition to displaying the vertical video content through the LinkedIn page, all previously published video content will also be found through the video tag.
With the launch of direct video content, LinkedIn will attract more video creators to share content through its service. It can even bring content published on other platforms directly to LinkedIn. It will also attract more video creators to connect through LinkedIn. Network, thereby increasing more development opportunities.
In addition, most LinkedIn users can also share content through the current popular video presentation format, preventing these users from switching to other platforms, thereby trying to keep user traffic on the LinkedIn service platform.
As for the recent development of Instagram, it plans to recommend Reels short videos to users and their friends through content that users are interested in and sharing video content with each other.
This feature is currently expectedWill be called Blendbut it has not been officially made public, and the specific operational details have not yet been disclosed, but it will obviously refer to the content that users and their friends are interested in to increase the reach of the video content, and at the same time increase the video viewing traffic.
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