Original title: Official announcement of the concert, popularity continues to rise (title)
Why is Phoenix Legend still popular (theme)
Qilu Evening News reporter Liu Zongzhi and intern Zuo Jiarui
Recently, Phoenix Legend officially announced the “Auspicious Ruyi” 2024 concert tour. As soon as the news was released, it immediately became a hot search topic and triggered heated discussions among netizens. “Phoenix Legend fever” seems to have become a phenomenon. After more than 20 years since their debut, why has this top group in the Chinese music scene continued to become popular?
“Phoenix Legend Fever”
Some time ago, a video titled “I went crazy first to respect the Phoenix Legend Chifeng Music Festival” became popular on Station B and was played more than 5.2 million times. This 45-minute video records Phoenix Legend’s live performance at the Chifeng National Trend Music Festival. Phoenix Legend performed a total of eight songs that night, “I Come from the Grassland”, “Lady Luxury”, “It’s All Love”, “Moonlight over the Lotus Pond”…each one is their classic work. With the debut of Phoenix Legend, the atmosphere of the music festival also reached a climax. The fans started singing along with the music. The tacit understanding and orderliness were so high that netizens nicknamed Phoenix Legend the “military training scene”.
This round of Phoenix Legend’s rise to popularity mainly started on the online video platform. Phoenix Legend’s divine song “Lady Luxury Fragrance”, because of its “ear-catching” melody and dynamic rhythm, has been adapted and edited into various videos by many video bloggers, and the number of views has reached a new high. The Phoenix Legend thus became a hit again. From a square dance group that was once loved by adults to a popular music festival finale among young people today, Phoenix Legend is firmly at the top of the Chinese music scene.
road to fame
Phoenix Legend’s road to fame can be called a legendary story. The two members of the group, Yang Wei Linghua and Zeng Yi, are from Ordos, Inner Mongolia and Yiyang, Hunan respectively. In 1998, the two met in a dance hall in Shenzhen. Out of their love for the Korean group Cool Dragon, they imitated the Cool Dragon group and established the predecessor of Phoenix Legend – Cool Fire Group, which quickly became popular in Shenzhen. In early 2003, musician He Muyang was attracted by Linghua’s powerful voice and composed a song “Above the Moon” tailor-made for them; in the same year, they were invited by the “Same Song” program to become guest performers. In 2004, they won the honor of the top ten outstanding singers in the professional group at the National Young Singer Grand Prix.
2005 was a turning point in their career. In this year, Cool Fire Group officially changed its name to Phoenix Legend. They participated in the “Avenue of Stars” program and won the runner-up. Their first album “Above the Moon” combines national characteristics with pop singing. The style has won the love of many people. The release of “Above the Moon” opened up Phoenix Legend’s music market. In the following years, they released many songs one after another, all of which achieved good results: “Free Flying” combined the free and unrestrained music market. The combination of style and unique RAP; “Waiting for Love Rose” is the first attempt at a pop love song, with a unique charm; “Moonlight over the Lotus Pond” is popular in the streets… The song “The Most Dazzling” that best represents the combination of Phoenix Legend’s ethnic and pop styles “Ethnic Style” became the hottest square dance single at the time due to its catchy lyrics, dynamic rhythm and magical brainwashing melody. Phoenix Legend sang their unique style and firmly established themselves in the Chinese music scene.
Divine Comedy Frequent
A group has been popular for more than 20 years and is still standing strong. Netizens jokingly call it “the flowing Chinese music scene and the iron-clad Phoenix Legend.” Looking at Phoenix Legend’s many songs, most of the lyrics are catchy and rhyme perfectly. Their lyrics are not just rhyming for the sake of neatness, but are rich in connotation, majestic, or poetic. The previously popular song “Mountains and Rivers” is Phoenix Legend’s first challenge to rap music. The song uses majestic lyrics, Chinese-style arrangement, Zeng Yi’s domineering rap and Linghua’s loud and melodious long tune to praise the majestic and majestic mountains and rivers of the motherland. Phoenix Legend’s early divine songs “Moonlight over the Lotus Pond”, “The Most Dazzling National Style”, “Auspicious Ruyi”, etc. have lyrics that are both culturally rich and easy to understand. In terms of tunes, Phoenix Legend adheres to a style that combines ethnic and pop styles, forming a unique and distinctive style in the Chinese music scene. Linghua’s atmospheric singing coupled with Zeng Yi’s characteristic rapping is easily accepted by the public.
The personal abilities of the two members of the Phoenix Legend Group are also strong enough. Before the group was established, Zeng Yi was the music director of the Shenzhen Golden Age Song and Dance Hall, and his singing skills should not be underestimated. After the group was established, although Zeng Yi’s part in the songs was always small, he could sing with just a few rap lines. Let the fans remember it deeply. Linghua comes from Inner Mongolia, and her God-given voice complements the ethnic songs perfectly. She brings her unique voice to the extreme. In the early days of the group’s establishment, the two often performed in various places, and the solid basic skills honed through years of hard work laid the foundation for their later success. In addition to their super strength, Phoenix Legend’s straightforward and frank character also adds points to them. After debuting for more than 20 years, it is difficult to find rumors of discord between the two on the Internet, and negative news is also very rare. After becoming popular, they still insisted on focusing on music and sticking to their true heart. This is also the secret of Phoenix Legend’s long-term popularity.
With its positive music style and positive lyrics, Phoenix Legend’s songs have become synonymous with positive energy. Not long ago, Phoenix Legend sang a cover of the song “Under the Sea” in the program “Praise for Songs”, and related topics quickly became hot searches. Phoenix Legend’s cover changed some of the original lyrics, changed the melancholy and decadent style of the original singer, and interpreted the song into a more positive and warm version, which resonated with more people.
From really earthy to really fragrant
Phoenix Legend’s song style was once evaluated as “unfashionable”. In the “Tucao Conference” program, Li Dan joked: “Everyone has heard Phoenix Legend’s songs, but not everyone is willing to admit it.” Phoenix. Legend also did not shy away from admitting the “earth” of their early style. But what is said to be extreme is fashion. From the chorus at music festivals to the concerts that ignited the enthusiasm of fans, many people began to understand, accept and gradually love the music of Phoenix Legend. Judging from the popularity of the concert, Phoenix Legend has an extremely large number of fans, and the age range of the fans it covers is also very diverse. From the most earthy to the most fragrant, more and more young people are fascinated by Phoenix Legend’s music.
Some netizens once ridiculed that when the Phoenix Legend was 20 years old, he looked at the 50-year-old fans in the audience and fell into deep thought; when the Phoenix Legend was 40 years old, he watched the 20-year-old fans in the audience fell into deep thought. Phoenix Legend’s songs seem to have a magical power that can make people forget the unhappiness in life and sweep away the haze of bad emotions. The dynamic music style and catchy lyrics provide sufficient emotional value.
It is worth mentioning that Phoenix Legend also paid attention to the group of young fans. They lived up to the expectations of fans and took the initiative to enter the young market. Entering the short video platform is their first step to test the waters. In 2021, Phoenix Legend will enter Station B and release some live concert CUTs, variety show stage collections, and small theaters; participate in the New Year’s Eve party of Station B, and collaborate with two-dimensional singers “Bliss” A medley of “National Style” and “The Most Dazzling National Style”; collaborated with director Xiao Ce on “Once Upon a Time in the Square”. The two’s new media accounts have also gained a lot of attention. The “Little Theater of Life” they released includes daily activities such as Chinese New Year and team building, which is deeply loved by netizens. Phoenix Legend has also tried to participate in online variety shows, such as “Mao Xuewang” and “China’s New Rap”, etc. Phoenix Legend has achieved a two-way relationship with young fans.
