Mr. Victor Hsieh, Chairman and Chief Executive Officer of Nestlé Indochina, revealed that “Nestlé as a company Good food for a good quality of life We are committed to driving the strategy of delivering good things. for consumers And for our planet, Nestle Pure Life is one of the key brands that reflects this strategy very well.
As a world-class drinking water brand, Nestle Pure Life not only offers products that meet the needs of Thai consumers. but also gives importance to participation with the new generation Therefore, the brand image has been adjusted to be modern. And we are very proud to launch our latest summer campaign that takes our brand communication with consumers to the next level. and will make the atmosphere throughout this summer Fresh No Limit”
Ms. Naritha Wibulyasek, Executive Director of the Drinking Water Business Unit, Nestlé (Thai) Company Limited, said: “Nestlé Pure Life wants to create excitement this summer. By creating a new wave of refreshing experiences for Gen Z people using the Music Collaboration strategy. Joining forces with music for the first time with Sunray Music in the Nestle Pure Life Fresh No Limit campaign, the biggest summer campaign of the year.
In addition, we have revamped the Nestle brand. Pure Life around the world in the past 5 years, highlighting the concept of The Ripples of Life, reflecting the brand’s values. who believes that small things can create big changes It’s like a wide ripple of water. The same is true of Nestlé Pure Life’s commitment to sending waves of freshness to Thai people. Passes Swiss standard quality drinking water that uses Intelligent Micro Filter technology.
Exclusive to Nestlé Filtration up to 0.2 microns, ready to create a ripple effect in society. To bring about good change in the world Through sustainability activities in restoring and caring for water resources in Thailand at Nestlé Pure Life has been doing this for more than 8 years and with this world-class concept, We’ve unveiled a new, modern packaging design. and will organize many activities with James Jirayu and BUS artists that will create new experiences that will resonate with Gen Z consumers throughout this summer.”
Mr. Songyot Sukmakanan, Chief Executive Officer of Sunray Music Company Limited, said, “We are very pleased to partner with Nestlé Pure Life in this campaign. In order to reach the target group of teenagers and the new generation. We have worked together every step of the way from the beginning. Talk about the concept and desired results which is the problem in making this song It has to reflect the identity of Nestle Pure Life, which never stops delivering quality drinking water with Fresh No Limit and still maintains the identity of BUS until it becomes a song that can inspire. and promote participation with the new generation like music The feeling is like oooh! The content conveys the message of sending waves of refreshment to consumers. Especially with the new generation this summer.”
As for the handsome young man who comes with a heart-wrenching smile, Khunphon Pongphon Panyamit, a member of the band BUS or because of you i shine, revealed that “I am very happy that the band BUS has been a part of the Fresh No Limit campaign of Nestlé drinking water. Pure Life, including the creation of works in music The feeling is like oooh! I guarantee that listening to it will be refreshing to the utmost of your heart.”
The general also shared tips for cooling off: “In addition to songs that will help beat the heat, Another way to cool down this summer. It means drinking clean and standardized water regularly. Me as an artist Must practice singing and dancing all the time. Makes you sweat a lot. So I carry Nestle drinking water. Pure Life with you at all times To prevent the body from becoming dehydrated and compensate for lost sweat. And no matter what time If you drink Nestle water Pure already live It will really make me feel Fresh No Limit.”
Another member who can be said to be equally hot, Copper – Dechawat Porndechapipat revealed, “I’m very excited to be able to make a song. The feeling is like oooh! For everyone to listen to this summer, we, BUS, are very determined because we want to pass on a new wave of freshness through this single for everyone to listen to this summer. And would like to invite everyone to join in the activity by scanning the AR on Nestle Pure Life drinking water bottles and have fun with the Face Reaction game to collect points and exchange for prizes. And a special activity: hunt for secret bottles to put them together to unlock a chance to see a special performance from us. It can be said that it has definitely never been revealed anywhere before.”
In addition, Nestle Pure Life also creates convenience stores like 7-Eleven by designing and decorating refrigerated cabinets. With artist designs, more than 4,000 BUS branches nationwide and fully decorated the entire branch at the 7-Eleven convenience store on the G floor of Samyan Mitrtown Department Store, which is a hangout spot for students, college students, and college students to meet the needs of Gen Z teenagers. Experience Fresh No Limit in every dimension.
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