The renowned executive Mario Esteban Correa took over as director of Fiat, Dodge, Jeep, Opel, Peugeot and RAM in Colombia. His intention is to enhance them in our country.
The brands of the giant automotive group Stellar They are preparing to go to another level in Colombia. That is the mission of its new director, Mario Esteban Correawho assumed the leadership of Fiat, Dodge, Jeep, Opel, Peugeot and RAM In our country. This was announced by the importing firm Primerwho has them under his charge.
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The manager comes to this position after an experience of more than 20 years in the automotive sector. Not only in Colombia but throughout Latin America, occupying executive and managerial positions in various brands. Among them Dodge and Jeep, of which he was commercial manager when they were in charge of Daimler-Chrysler Colombia and then Chrysler Colombia, between 2004 and 2008.
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Strap is Company administrator from the University of the Andes, with master’s degrees in marketing management from the College of Higher Studies of Administration (CESA) and sales management at the ESIC Business School. He has had achievements in wholesale and retail sales, fleets, tenders, sales management and planning and product developmentamong other areas.
Fiat, Peugeot, Opel, RAM, Jeep and Dodge, at their maximum power
In the words of Mario Esteban Correa, his intention is to get the maximum potential out of these brands in Colombia, with the support of his work teams. “It is a great challenge. (…) They are very different brands from each other, with particular objectives and strategies. These differential points must be highlighted even more, and the way in which they can transform the lives of Colombians.“, he claimed.
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All of this, the manager points out, will be done “promoting respect for the environmental and cultural environment, contributing to the economic and social development of the country and actively participating in the great global change towards sustainability“. That sounds like hybrid and electric cars… which, of course, are on the way.
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As a complement, Correa sees this appointment as an opportunity to develop new skills, within the framework of Astara’s mobility ecosystem. “The forms of mobility, beyond vehicle ownership, involve great opportunities to expand the automotive business action shift. “It is a new panorama for the sector in Colombia,” she concluded.
Key moment
Several of the brands left in charge of Mario Correa are experiencing a crucial moment in Colombia, so His arrival will mark a turning point to further enhance your success and capabilities. For example, Fiat has just completed a business plan thanks to which was able to sell a large number of units in our country. This coincided with the debut of the Fastback.
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Andrés Aguirre, Country Manager of Astara Colombia, stated that “the entry of a professional with the trajectory and experience of Mario Correa to the management of the Stellantis brands that Astara imports, will continue to trace that path of success that we have been building within this new mobility ecosystem.”
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The new director of Fiat, Dodge, RAM, Opel, Peugeot and Jeep comes to replace Adriana Casadiegoa successful executive in the sector who took over a couple of weeks ago as new director of Hyundai Colombiaalso within the Astara umbrella.
YOU MAY BE INTERESTED: Fiat Pulse dropped in price and is now one of the “cheapest” SUVs in Colombia.
Óscar Julián Restrepo Mantilla. Source: Astara Colombia.
2024-03-15 05:19:39
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