Nestlé Pure Life by the Drinking Water Business Unit Nestlé Thailand launches the campaign “Nestlé Pure Life Fresh No Limit”, a great summer campaign. along with a revamp of the Nestle brand Pure Life around the world in the past 5 years under the concept “The Ripples of Life”, sending waves of freshness to the new generation at large. Creating the Paragon courtyard To be filled with brightness for the summer This event has a handsome presenter, James Jirayu Tangsrisuk, inviting hot new T-Pop artists like the band BUS (because of you i shine) to join in splashing freshness through many activities. To inspire and pass on the refreshing experience of Fresh No Limit to please Gen Z all over the country.
In addition to sending unlimited freshness, Nestle Pure Life also does Music Collaboration. With the music label that is beloved by teenagers, Sunray Music, releases the single “Feeling like Ooh!” sung by the boys of the band BUS, along with a total of 13 new packaging designs, divided into 1 design by James Jirayu and an artist. BUS 12 design band that can play AR games and collect for the first time in the Thai drinking water industry. Consumers can scan through AR to join in the fun with the Face Reaction game to collect points and exchange for prizes, and a very special activity to hunt for secret bottles. which will be arranged in order to scan to unlock a special performance from BUS.
James – Jirayu Tangsrisuk, brand presenter of Nestlé Pure Life drinking water, said: “This year is a very special year because in addition to Nestlé Pure Life will change its brand identity. It has gone through a new, more modern packaging design. I also invite the BUS members to join the Nestle family. Pure Life during the summer with the Nestle Pure Life Fresh No Limit campaign to pass on good things and send a new wave of freshness to society. In addition, this campaign also gave me the opportunity to work with a new generation of energetic people. Learned new perspectives and reawakened the freshness in me. And during this summer, I want everyone to drink enough water. To keep the body in proper balance And if it’s the best, it has to be quality drinking water that meets Swiss standards like Nestle Pure Life drinking water because it will make you feel clean and refreshed to the point of feeling.”
Mr. Victor Hsieh, Chairman and Chief Executive Officer of Nestlé Indochina, revealed that “Nestlé as a company Good food for a good quality of life We are committed to driving the strategy of providing good things for consumers. And for our planet, Nestle Pure Life is one of the key brands that reflects this strategy very well. As a world-class drinking water brand, Nestle Pure Life not only offers products that meet the needs of Thai consumers. but also gives importance to participation with the new generation Therefore, the brand image has been adjusted to be modern. And we are very proud to launch our latest summer campaign that takes our brand communication with consumers to the next level. and will make the atmosphere throughout this summer Fresh No Limit.”
Ms. Naritha Wibulyasek, Executive Director of the Drinking Water Business Unit, Nestlé (Thai) Company Limited, said: “Nestlé Pure Life wants to create excitement this summer. By creating a new wave of refreshing experiences for Gen Z people using the Music Collaboration strategy. Collaborating with music for the first time with Sunray Music in the “Nestlé Pure Life Fresh No Limit” campaign, the biggest summer campaign of the year. In addition, we have revamped the Nestlé brand. Pure Life around the world in the past 5 years, highlighting the concept “The Ripples of Life”, reflecting the brand’s values. who believes that small things can create big changes It’s like a wide ripple of water. The same is true of Nestlé Pure Life’s commitment to sending waves of freshness to Thai people. Passes Swiss standard quality drinking water that uses Intelligent Micro Filter technology.
Exclusive to Nestlé Filtration up to 0.2 microns, ready to create a ripple effect in society. To bring about good change in the world Through sustainability activities in restoring and caring for water resources in Thailand at Nestlé Pure Life has been doing this for more than 8 years and with this world-class concept, We’ve unveiled a new, modern packaging design. And there will be many activities with James Jirayu and BUS artists that will create new experiences that will resonate with Gen Z consumers throughout this summer.”
Mr. Songyot Sukmakanan, Chief Executive Officer of Sunray Music Company Limited, said, “We are very pleased to partner with Nestlé Pure Life in this campaign. In order to reach the target group of teenagers and the new generation. We have worked together every step of the way from the beginning. Talk about the concept and desired results which is the problem in making this song It has to reflect the identity of Nestle Pure Life, which never stops delivering quality drinking water with Fresh No Limit and still maintains the identity of BUS until it becomes a song that can inspire. and promote participation with the new generation like music “Feeling like oooh!” with content conveying the message of sending waves of refreshment to consumers. Especially with the new generation this summer.”
As for the handsome young man who comes with a heart-wrenching smile, Khunphon-Pongphon Panyamit, a member of the band BUS or because of you i shine, revealed, “I am very happy that the band BUS has been a part of the Fresh No Limit drinking water campaign. Nestle Pure Life, including the creation of songs “Feelings like ‘oooh!’ that are guaranteed to make you feel refreshed to the utmost of your heart.”
The general also shared tips for cooling off: “In addition to songs that help cool off, Another way to cool down this summer. It means drinking clean and standardized water regularly. Me as an artist Must practice singing and dancing all the time. Makes you sweat a lot. So I carry Nestle drinking water. Pure Life with you at all times To prevent the body from becoming dehydrated and compensate for lost sweat. And no matter what time If you drink Nestle water Pure already live It will really make me feel Fresh No Limit.”
Another member who can be said to be equally hot, Copper – Dechawat Porndechapipat revealed, “I’m very excited to be able to make a song. “Feeling like oooh!” for everyone to listen to this summer. We, BUS, are very determined because we want to pass on a new wave of freshness through this single for everyone to listen to during the summer. this And would like to invite everyone to join in the activity by scanning the AR on Nestle Pure Life drinking water bottles and have fun with the Face Reaction game to collect points and exchange for prizes. And a special activity: hunt for secret bottles to put them together to unlock a chance to see a special performance from us. It can be said that it has definitely never been revealed anywhere before.”
In addition, Nestle Pure Life also creates convenience stores like 7-Eleven by designing and decorating refrigerated cabinets. With artist designs, more than 4,000 BUS branches nationwide and fully decorated the entire branch at the 7-Eleven convenience store on the G floor of Samyan Mitrtown Department Store, which is a hangout spot for students, college students, and college students to meet the needs of Gen Z teenagers. Experience Fresh No Limit in every dimension.
