Bibi’s ‘Bam Yanggaeng’, which brought about the popularity of yanggaeng. PhotoㅣMusic video capture
As the popularity of ‘Yanggaeng’ sung by singer Bibi led to the popularity of ‘Yanggaeng’ as a snack among young people, Crown Confectionery Chairman Youngdal Yoon expressed his admiration, saying, “The power of culture is amazing.”
At the inauguration meeting for the 12th president of the Mecenat Association held at the Seoul Press Center on the 12th, Chairman Yoon Young-dal was asked a question about Bibi’s ‘Chestnut-yanggaeng’ and said, “Thanks to ‘Bam-yanggaeng’, we have increased the capacity (production capacity) of (Yeonyang-gaeng). “This song has become a hit and we are benefiting a lot from it,” he said. Chairman Yoon exclaimed, “The power of culture is truly amazing,” and added, “I’m very excited these days.”
According to the distribution industry, after BB’s ‘Chestnut Yoggang’ was released, chestnut yogurt sales at major convenience stores increased by about 40% compared to the same period last month. Following yanggaeng yakgwa, which was considered a grandmother’s snack, it has emerged as a popular snack in MZ.
Yeonyang Gang also sold up to twice the amount compared to the same period last year. Yeonyanggaeng is a product launched by Haitai Confectionery upon its establishment in 1945. Chestnut yanggaeng was launched by Crown Confectionery in 1992. When Crown Confectionery acquired Haitai Confectionery in 2004, Crown Haitai Group dominated the yanggaeng market.
Crown Haitai Confectionery Chairman Yoon Young-dal was inaugurated as the 12th president of the Korea Mecenat Association last month. Photo|Yonhap News
The Korea Mecenat Association is a culture and arts support organization that acts as a bridge between businesses and the arts to contribute to the balanced development of the economy and culture and arts. Chairman Yoon appears to have realized the impact of popular culture on the industry through BB’s ‘Chestnut Yoggang’ and expressed satisfaction as the president of the Mecenat Association.
Chairman Yoon Young-dal, who was elected as the 12th president of the Mecenat Association last month, is famous for his ‘love of Korean traditional music’, having supported Korean traditional music for over 20 years. He has supported not only traditional Korean music, but also sculpture and poetry. Regarding supporting art, Chairman Yoon said, “I thought it was a way to make customers happy. A company’s primary customers are employees, and art makes employees happy, which in turn leads to customer happiness and corporate development.”
‘Bam-yang-gaeng’, which Bibi whispers in a sweet voice, ‘Sweet, sweet, sweet chestnut-yang-gaeng, chestnut-yang-gaeng’, is currently receiving a lot of love, ranking first on major domestic music charts such as Melon, Genie, and Bugs.
Regarding the popularity of ‘Bam Yanggaeng’, Bibi told Maeil Business Newspaper Star Today, “I sang this song while thinking about what it would have been like if I had been born 50 years ago and was a singer in that era. “I worked while thinking about what kind of feeling Bibi would have had in singing this song at that time,” he said. “I am grateful to the fans who always believed in me. “I looked at the chart results and I felt like ‘a bewildered chestnut,’” he said, leaving an interesting comment.
‘Bam Yanggaeng’ was written and composed by singer Jang Ki-ha and is a song that captures the lovely charm of Bibi, who has made unconventional styling and unique music. Rather than a fancy dinner, it depicts the love between a man and a woman like a fairy tale, reminding me more of a light snack of bean jelly. BB’s vocals combine with the comfortable waltz melody line to provide healing to listeners.
