— Published March 11, 2024
Los Angeles 2028
Casey Wasserman (photo above), the president of the organizing committee, assured this during a long interview with Bill Simmons’ podcast: the Los Angeles 2028 Games are shaping up to be a great year in marketing terms. And even a record vintage. “ We are more than four years away from the event, but today we have already generated more partnership revenue than the entire budget of the Paris 2024 Games., explained the Californian, specifying that 85% of the LA 2028 budget would be spent during the last 18 months. According to the latest forecasts, confirmed by Casey Wasseman, the Los Angeles Games will have a budget of 6.8 billion dollars, entirely financed by private funds. The IOC’s subsidy alone for revenues from television rights and the TOP global marketing program amounts to $1.535 billion. It includes a $160 million contribution to Los Angeles youth sports programs implemented since 2017.
2024-03-11 03:06:38
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