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Prime Minister Nit Emphasizes 2025 as the Golden Year of Tourism in Meeting with French Private Sector Executives

“Prime Minister Nit” meets with leading French private sector executives Both in tourism, fashion, food, emphasizing that 2025 is the golden year of tourism. and Thailand is ready to organize world-class festivals

March 8, 2024, Mr. Settha Thavisin, Prime Minister and Minister of Finance Met and discussed with French private sector executives This morning, we met and discussed with important private companies. From 8:50 a.m. (Paris local time) Mr. Sébastien Bazin, CEO of ACCOR Group Worldwide, a leading company in the hospitality sector. The Accor hotel chain is the largest foreign hotel chain operating in Thailand. and Asia region (excluding mainland China) by discussing to encourage cooperation in tourism, Co-Promotion, sales support, where Accor Group Worldwide will continue to develop its business in Thailand. The government continues to implement policies to increase the number of tourists entering Thailand. The company will consider the possibility of opening new hotels in other destinations. of Thailand added They are considering finding a location and partner.

Then at 9:30 a.m. Mr. Pascal Morand, CEO of the Fédération de la Haute Couture et de la Mode, the Federation of Haute Couture and Tailoring, is the governing body of the French fashion industry. There are more than 100 members of the association. They discussed Thailand’s goal of becoming a Southeast Asian center of fashion and design. The two discussed cooperation in organizing joint activities in Bangkok or Paris to collaborate between leading companies. Including organizing training programs to develop young designers and collaborating with leading universities to organize courses to develop young designers at both the bachelor’s and master’s level.

Time: 10:10 a.m. Discussion with executives of Michelin Company, a French company producing tires for vehicles. It has expertise in the development of innovation and technology regarding tires. Michelin Company has invested in 5 factories in Thailand, employing 8 thousand people, with an investment value of over 1 billion euros, or more than approximately 40 billion baht. Within 1 year, the company uses natural rubber. More than 700 billion tons per year and stated that in the next 3 years it will increase production capacity with an investment of up to 300 million euros. The company is considering the transition to clean energy in the near future. which the Thai government is ready to support We also discussed the issue of new rules (regulation) and the Thai government is ready to support and help all parties benefit.

Time 10:50 a.m. Mr. Gwendal Poullennec, (Director of the Manual MICHELIN Guide International Director came to discuss and revealed that the Michelin guide 2024 has been completed. In Thailand, there are 28 1-star restaurants and 7 2-star restaurants. From the first day that Michelin came to Thailand, it was found that there was much better potential. And as for the restaurants in the group that have potential, good quality, reasonable prices, there are a lot of them. This year, Michelin will rank them for hotels. Food and accommodation are considered important factors in tourism. At the same time, the Prime Minister emphasized that next year (2025) will be the Golden Year of Tourism and there will be world-class festivals such as concerts. Fashion in Thailand

Later at 11:30 a.m., the Prime Minister discussed with Mrs. Bénédicte Épinay, executive of Comité Colbert, an independent organization that represents the promotion and protection of the interests of important French brands. Comité Colbert members include members of leading product brands. 93 brands, 18 cultural institutions, and 6 leading brands from other European countries. The organization organizes seminars and lectures to further foster cooperation. and to produce products to meet the needs of the world market. On this occasion, the Prime Minister invited the president and members of the organization to visit Thailand for a study tour on soft power. Discussion with the National Soft Power Strategy Committee Cooperate to develop Thai products Bringing culture to add value to meet product market needs As well as experience Thai arts and crafts for yourself.

While at 12.10, Mr. Emmanuel Perrin, Head of Specialist Watchmakers Maisons, Richemont Group Company, a fashion product company It owns brands such as Cartier, Chloé and Dunhill. It is considered the third largest luxury goods company in the world. Met with Mr. Settha and the group. Both sides discussed the issue of tax refunds. ) which the Prime Minister is ready to support. It is part of Ease of doing business (difficulty in doing business).

2024-03-08 14:52:00
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