The pop-up store currently being held at Isetan Shinjuku store features new trench styles and heritage trench coats carefully selected from the 2024 Spring/Summer collection. © Courtesy of Burberry
Burberry will be holding a pop-up store at The Stage on the 1st floor of the Isetan Shinjuku main building until March 12th (Tuesday), focusing on Spring/Summer 2024 style and its signature item, the Heritage Trench. In addition to night bags and trench coats, new items will be unveiled for the first time.
The venue is an art space colored in night blue, inspired by the “knight on horseback” that creative director Daniel Lee explores through Burberry’s collections. Inside the store, archival coats are displayed, with the trench coat as the centerpiece, allowing customers to immerse themselves in the history of the signature while simultaneously exploring new collections that reflect Burberry’s present and traditional styles.
Luxury guests arrive
On the first day, gorgeous guests such as actor Shuhei Uesugi and actress and model Mai Shiraishi visited the store. They kicked off the pop-up by showing off their looks wearing Burberry’s trench coats in a variety of designs.
Actor Shuhei Uesugi wears a trench coat from the same series over his new b-print silk shirt, and wears python-patterned leather shield loafers on his feet. © Courtesy of Burberry
Model and actress Mai Shiraishi wears a long flax gabardine trench coat and ivy argyle cotton silk sweater. She wears Burberry’s new iconic night bag and her tall boots with a black leather saddle on her feet. © Courtesy of Burberry
A valuable archive coat delivered from London is also on display. © Courtesy of Burberry
This time, if you purchase a heritage trench coat at the venue, you will also be able to customize the buttons to your liking. Don’t miss this opportunity.
BURBERRY SPRING/SUMMER 24 COLLECTION POP UP STORE
Period: ~March 12th (Tuesday)
Venue: Isetan Shinjuku Store Main Building 1st Floor The Stage
Business hours: 10:00-20:00 *Subject to department store regulations
TEL：03-3352-1111
Photo Gallery
View
