He I Women’s Entrepreneurship Forum of A Coruña organized by Fifteen thousand It took place this Wednesday, March 6, at the Paideia Foundation and ideas and projects by women were put on the table that have created debate and inspired the path of many entrepreneurs of the future. The Forum has been sponsored by Vegalsa-Eroski and the Chamber of Commerce of A Coruñaand the collaboration of Fundación Ronsel, Miraveo and IGATA (Galician Talent Institute). Those in charge of starting the debate were the speakers of the round table: “The challenges of female and young entrepreneurship”
They have been: Eva Rosende Castropresident of AJE Coruña; Sarah RodriguezCEO of Sal de Marketing; María García Trincadoentrepreneurial technique in A Coruña de la Fundación Ronsel and Romyna Fraga, responsible for Women’s Entrepreneurship at the Chamber of Commerce of A Coruña. The round table was moderated by Gabriela González, director of communication and sustainability at Vegalsa-Eroski.
María García Trincado, Saray Rodríguez, Romyna Fraga and Eva Rosende. Photo: Carmen Martínez Torrón
They all started from a common base that revolves around the idea that “the great challenge is break barriers with something that has been in the sector for a long time and generate trust from scratch” and they pointed out regarding female entrepreneurship that many of the challenges focus on the structural part of the company, that is, regarding hiring and the key importance of supporting partners and suppliers in the work philosophy. “so as not to generate added stress.”
Another topic of debate was the position defended by some of the speakers who claimed that “Youth is sometimes a handicap in making your way in the market” and they pointed out that “the tendency to distrust what is new” is common. Something they proudly highlighted is that the rate of female entrepreneurship nationwide is increasing and they called for women to make their way into sectors that are mostly run by men, such as digital.
Gabriela González, director of communication and sustainability at Vegalsa-Eroski
“The fear of failure has no gender”
Fraga highlighted that the Chamber of Commerce of A Coruña has 2,300 women entrepreneurs who have challenges to overcome ahead such as “fear of failure, insecurity, lack of support in their own environment and feeling doubly questioned” (on a professional level along with their own internal barriers). This results, according to him, in the associationismThat is to say, project leaders often seek support for fear of undertaking alone.
Romyna Fraga (responsible for Women’s Entrepreneurship at the Chamber of Commerce of A Coruña) teaches one of the stereotypes of businessmen that children paint (photo: Carmen Martínez Torrón)
“The fear of failure has no gender,” he sentenced. Regarding the institution in which he works, he highlighted services such as personalized advice to women “at any time of your idea” and the possibility of eliminating part of the necessary bureaucracy regarding the creation of companies given that the Chamber offers the possibility of acting as a point of telematic constitution of signatures (in approximately 48 hours).
At the same time, financial files are also processed that are provided with up to 30,000 euros for business plans without collateral presenting a viable business plan. Another benefit of the Chamber focuses on free training for entrepreneurs.
Eva Rosende, president of AJE Coruña (photo: Carmen Martínez Torrón)
For her part, Rosende from AJE Coruña explained about female entrepreneurship that there are several fundamental challenges: the lack of female references, the lack of financing in projects led by women and the need to value as a society the professions related to care.
María García, from the Ronsel Foundation, highlighted the mentor network that they have, specialists in different areas to provide coverage for projects, together with a line of microcredits and “networking focusing on the person.” At the same time, she expressed that one of the biggest challenges for women who undertake business is “the integration of personal, family and professional life.” “Women have more weight in the day-to-day life of the family and very good time management and support from the family and partner are needed, working as a team, so that entrepreneurship is not synonymous with overwhelm,” she reasoned.
María García Trincado, enterprise technician at A Coruña de la Fundación Ronsel (photo: Carmen Martínez Torrón)
Rodríguez, from Sal de marketing, pointed out that we should bet on “have a tolerance for frustration in the face of no’s in projects” and indicated that among the problems of women entrepreneurs are also “the lack of opportunities and contacts.”
Saray Rodríguez, CEO of Sal de Márketing (photo: Carmen Martínez Torrón)
2024-03-07 07:28:52
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