It’s not that common to see active players decide to start managing the marketing careers of other players, leagues, agents or brands. This is the case of Marco Asensio (PSG) and Thibaut Courtois (Real Madrid), who played together for the Merengues.
With NBA players Larry Nance Jr. (New Orleans) and Joe Harris (Detroit), the two footballers decided to join forces with two sports leaders, Sergio Friede and Pierre Jouannin, to launch Group 1. The ambition of this association aims to increase the visibility of athletes in untapped territories.
“The door is opening to raise awareness of the United States to players and teams around the world”
Europe for American athletes for example, the United States for Europeans, but also in the Middle East, Latin America and Asia. “During my travels to the United States in recent years, I have witnessed the growing interest and fervor in football at all levels,” explains the PSG striker. As the country will host global tournaments, including the World Cup in 2026, the door opens to better introduce the United States to players and teams around the world.”
2024-03-05 16:37:23
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