Shure, the renowned audio brand with a nearly 100-year history, has made its foray into the consumer lapel mic market with the introduction of MoveMic. This move comes as consumer lapel mics have gained popularity in recent years, allowing individuals to capture high-quality two-way conversations at an affordable price.
Traditionally, lavalier microphones were primarily used by professional film crews. However, with the emergence of plug-in solutions for smartphones, the consumer market for lapel mics has expanded significantly. Shure’s entry into this market is significant, as it brings a trusted audio brand into a category that is currently dominated by companies like Anker and DJI, which are not typically known for their microphones.
While Shure faces competition from other high-end microphone manufacturers like Rode, the MoveMic sets itself apart with its reputation for producing beloved microphones across various industries. The MoveMic will be put to the test at the upcoming Modex convention in Atlanta, where its performance will be evaluated in a noisy environment with potential wireless interference.
The MoveMic aims to cater to professionals who require a reliable solution for work interviews and in-person podcasts. The microphone’s fidelity is crucial, as it needs to deliver high-quality audio for hour-long conversations. While it may not match the fidelity of a desktop microphone, it should provide a satisfactory listening experience.
The lapel mic market has been hit or miss in recent times, making Shure’s entry all the more exciting. The MoveMic system starts at $249 for a single clip-on microphone, with options to purchase a pair or a pair with a receiver for $249 or $499 respectively. It’s worth noting that the receiver cannot be charged within the case, unlike some of its competitors.
One notable feature of the MoveMic is its ability to pair directly with a phone without the need for a receiver. However, if users intend to connect the microphone to a camera, computer, or non-Shure apps, the receiver becomes necessary. Currently, the system can only handle two microphones at a time, which is the standard for most lapel mic setups. However, the addition of a third microphone by any company could be a game-changer.
While the MoveMic lacks the ability to directly connect a wired lav mic to the clip-on like DJI’s unit, it still offers a compelling solution for those seeking a high-end lapel microphone. With its reputation for producing exceptional audio equipment, Shure’s entry into the consumer lapel mic market is sure to make waves and provide professionals with a reliable and affordable option for capturing two-way conversations with excellent fidelity.