Sony Music’s famous project “THE FIRST TAKE“A mysterious YouTube channel that allows singers to sing famous songs without plugging in and showing off their singing voice and singing skills is famous all over the world.”THE F1RST RICE“Imitating the recording specifications and design quality of the former, celebrities from all walks of life were invited to take photos, but what was recorded was the sound of “taking the first bite of rice”, which attracted attention on the Internet.
THE F1RST RICE specializes in “一発発りで食べ口る” (eating it all in one breath). The concept is that the rice at this moment can only make the chewing sound at this moment. There will never be a second time after this meal. The channel came into being in February this year. On the 14th, the channel invited the film director anti-protector Yusuke as the first guest to eat mentaiko rice.
The video, which lasts an average of two minutes, contains the complete ASMR of mukbang, from the sound check before the start, the sound of chopsticks scraping the rice bowl, the sound of chewing and swallowing, diners commenting on the delicious food, and the quiet background highlights the “dining” ritual. It feels as if this person is eating next to you, and the aroma is wafting in front of you.
THE F1RST RICE subsequently invited football company bossesKenshiro Kataoka,actorAmi Narusechef Masahiro Yoshikawa, underground idol Yukiko… all the videos use a microphone to pick up the sound and a table to set the food. The thumbnails also follow the design of THE FIRST TAKE, with a single color line combined with the episode number sequence running through the middle, giving people a Leaves a lasting impression of cleanliness.
To the recent non-human species “Happy Maru” (safimaru) was caught in the photo. It has more IG fans than THE F1RST RICE’s IG. This Chihuahua is engrossed in eating dog food. From time to time, he takes a few grains of food out of the bowl to eat, and raises his left hind leg. He eats with relish and is so cute. The appearance is heart-breaking, and the video is more popular than other guests.
Sony Music’s THE FIRST TAKE became popular and spawned many imitation channels. THE F1RST RICE is at the back end of this wave, attracting thousands of followers with interesting themes. This project may continue to operate or be short-lived. We look forward to developing and creating in the future. More topics.
