On the occasion of International Women’s Day in 2024, the world-famous sports brand PUMA, as one of the members committed to inspiring women to speak out, invited a number of “fancy and ruthless people” from various fields who love sports – female football player Yao Wei and musician Zhao Meng and blogger Niu Yu jointly interpret the power of confident and diverse women, and launch a series of trendy items with both sports functionality and fashion attributes, empowering women to bloom their diverse charms, and perform bravery with representatives of “Fancy Ruthless People” A life attitude that dares to show off and play hard enough.
PUMA has always continued to create more opportunities for women to express themselves. It not only cooperates with international organizations that safeguard women’s rights to strive for the equal status of female athletes in this field, but also creates many sports equipment designed specifically for women to help female partners. Keep making progress to achieve the best sports and living conditions. This time, PUMA sports performance, PUMA black leather and PUMA leisure sports product lines start from the perspectives of professional sports, co-branded trends, and lifestyle wear, focusing on the power of women’s sports fashion, and jointly create an International Women’s Day plan. This project joins hands with three representatives of “fancy ruthless people” – Yao Wei, Zhao Meng, and Niu Yu. Through a series of creative videos, they share their choices and thoughts at different stages of life and jointly interpret the charm of fancyness.
Gorgeous and ruthless person——Yao Wei
This creative film joins hands with China’s “Women’s Football Guard” Yao Wei to recreate his heroic appearance on the green field and interpret the ruthless core beneath the fancy appearance. On the court, Yao Wei always works hard and wins beautifully through tacit cooperation with her teammates; in life, she loves to be beautiful and dare to show off, enjoys happy time with her partners, and inspires women in sports with PUMA with her energetic and playful image. Show yourself in life and release the unique charm of women.
fancyRuthless person——Zhao Meng
Adhering to the pioneering concept of breaking boundaries and reshaping wantonly, PUMA also invited female bassist Zhao Meng to participate in a creative film to encourage women to show off without fear of restraint. Zhao Meng not only shines on the stage with her outstanding performances and cool outfits, but is also keen on trying various sports such as skateboarding and sprinting, interpreting a casual attitude of not being defined and dressing freely, and jointly performs sports and sports with PUMA The unbounded fusion of music.
fancyRuthless person – Niu Yu
Finally, PUMA also presented the inspirational story of “Spring Outing Brother” Niu Yu through the film, showing a sunny, optimistic, comfortable and dare-to-wear female style. After Niu Yu lost his right leg in the earthquake, he still maintained his love for life. Not only did he use colorful lights to decorate his prosthetic legs, he also liked to try various dressing styles to spread positive energy to the public. Together with PUMA, he performed a confident and tenacious style. The value concept encourages everyone not to give up easily and to experience all aspects of life.
In addition to the creative series of videos cooperating with three representatives of “fancy ruthless people”, PUMA once again collaborated with Chinese designer Sophia Chang to pay tribute to the power of female sports through rich visual language and cutting-edge creative design; Sophia also combined her own experience Feeling inspired, we work with PUMA to inspire contemporary women to dare to wear and show off, and to unleash their fancy charm.
Products related to the new PUMA “Dare to Wear, Dare to Show, Dare to Play Hard” project are currently available in PUMA stores, designated retail stores around the world and the official PUMA flagship store on Tmall. Enter “PUMA” in the WeChat search box to enter the mini program selection. For purchases, exclusive consultants provide product consulting services. Join as a member to unlock multiple membership benefits!
