Mylène Farmer during the closing ceremony of the 74th edition of the Cannes Film Festival, in Cannes, July 17, 2021. | Valérie Hache / AFP
Forty years ago, French radios broadcast a little refrain who sang of the love between a nurse and a young girl. “One, mom is wrong; two, love is beautiful; three, the nurse is crying, four, I love her.” Mylène Farmer’s first single was launched without us knowing precisely what would become of this singer, then unknown and… brunette.
Forty years later, Mylène Farmer is the undisputed star of French song. She accumulates diamond records, timeless hits and sold-out tours. But how to explain this success? What does this “sociology of Mylène Farmer” teach us?
Building a fanbase
Few French singers can boast such a long career and such high sales, except perhaps Johnny Hallyday or Indochine. Without any press except for an interview, the singer’s latest album (L’Emprise) sold almost 200,000 copies and his tour has more than 550,000 seats sold. Figures that would make the stars of the moment pale. To explain this continuing craze, we must study what sets Mylène Farmer apart from other artists of the 1980s: the varied profile of her fanbase.
“I met friends thanks to Mylène. I can tell you when and where since it was in the queue for the release of Innamoramento (1999).”
In our work Sociology of Mylène Farmer, the sketch of the singer’s fans is taking shape. It appears that he is rather a gay man in his forties. Nevertheless, its audience is quite heterogeneous as few have managed to do. A very significant portion of the singer’s fans are also made up of women and heterosexual people (48%). On the negative side, it is true that heterosexual men are much less represented.
But this diversity of the public is found…
2024-02-25 19:24:58
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