WITH ADVERTISING MORE LIKE EDUCATION THAN SALES
RR | New York | February 17, 2024 Leave a comment
RELATED TOPICS: Airbnb, Barbie Dreamhouse, Brian Chesky, IA, Mattel, New York
Airbnb bases its marketing strategy beyond sales, focusing on educating to strengthen its brand and thus diversify and reinvent the lodging rental platform’s business. Airbnb places importance on creating alliances with companies that want to grow alongside the brand, said Brian Chesky, CEO of Airbnb.
Chesky noted during the fourth quarter 2023 results presentation that they have a very different marketing approach than their competitors. “We think of advertising more as education than sales,” he said, referring to his latest “Get An Airbnb” campaign that teaches about the advantages of taking a trip with the company, which was successful.
The executive told about his collaboration with Mattel for the creation of Barbie Dreamhouse that coincided with the premiere of the film. “Hopefully we continue to be relevant within the culture. And, if we can then convert that traffic… through product optimization, reliability efforts and better customer service, then I think there are a lot of opportunities,” also referring to attracting new customers for the brand.
The CEO highlighted Airbnb’s three goals for 2024, including making lodging mainstream, perfecting the core business, and expanding beyond that core. “We have always believed that Airbnb was meant to offer more than just a place to stay. And now is the time to expand beyond our core business and reinvent Airbnb,” Chesky commented, as reported by Mercado Negro.
As reported REPORTUR.us, Airbnb’s balance in 2023 was positive, despite the fact that in the last quarter it had losses of US$349 million attributed to tax payments of about US$1,000 million, however, the company considers that reservations are growing, income is also growing, and Demand remains strong after the pandemic, so it will break into more businesses, enter more countries and incorporate artificial intelligence (AI). (Airbnb breaks into more businesses, countries and projects interface with AI).
2024-02-17 23:13:20
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