- After the entire business transfer transaction is completed, CPAXT will proceed with the amalgamation of the company with Ek-Chai under the provisions of the Public Company Act, which will result in the two former companies being no longer legal entities. and a new public limited company was born (“New Company”) from the amalgamation (“Amalgamation Transaction”) whereby the new company will receive all assets, debts, rights, duties, and responsibilities of CPAXT and Ek-Chai after the Amalgamation Transaction is completed by the results of the law in accordance with the Act. public company
In 2023, revenue was over 490 billion.
Mr. Thanin Buranamanit, Chief Executive Officer of CP Extra Public Company Limited, said that CPAXT’s operating results in 2023 still performed excellently. It made a total income of 489,949 million baht and had a net profit of 8,640 million baht, growing 4% and 12% from the previous year, respectively. The 4th quarter was considered the quarter with the best performance in the past year.
From many positive factors, such as sales at the same store (Same Store Sale) and the opening of new branches. Ready to revamp branches in a new format that continues throughout the year for both Makro-Lotus. Increasing the proportion of sales outside the branch Through the Makro PRO application, Lotus’s SMART App and the sales team (B2B Salesforce), which increased 38% from the same period last year. By expanding the Same Day Delivery service as well as sales of fresh food products that are growing well. and increasing rental space from shopping center area improvements.
As for 2024, CPAXT aims for continued sales growth. From driving strategies in various areas, whether
- Outside sales The goal is to increase the proportion of total sales to 15% within this year, selling through applications. Expected to grow by leaps and bounds from increasing the variety of products Service development and expanding customer service areas by using the strengths of the wholesale and retail businesses with more than 2,600 branches nationwide. It is a point of distribution and delivery of products. An important proactive strategy is to continue developing a team of over 1,400 outside salespeople who understand reach customers In order to provide comprehensive services to customer groups of entrepreneurs.
- Reinforcing strength in fresh food Continuing the development of ready-to-cook food and ready-to-eat food Including selecting a variety of consumer products. To make a variety of differences Ready to aim to increase the proportion of sales of products under the company’s brand (Private Label)
- Plan to revamp the branch and expand branches proactively both domestically and abroad To create a network of community centers to be a center for smart living for people of all ages. This year, we are preparing to expand in many different formats and sizes. according to customer groups in each area throughout the country Makro plans to expand 6-8 branches, while Lotus plans to expand more than 100 new branches in Thailand and Malaysia.
In addition, restructuring within the business group by joining forces in the Makro wholesale business. and Lotus retail business came under that same company It also brings the potential of both brands to create positive change. Increase efficiency in business management and resource management Simplify the shareholding structure and organizational structure within the group of companies.
If we look back at the kingdom of “CPAXT” as of September 30, 2023, we find that
Wholesale business group “makro” Which consists of 6 brands: Makro, Makro Food Service, Buddy Mart, Fresh@makro, LOTS and Siam Frozen, available in 9 countries: Thailand, India, Cambodia, China, Myanmar, Vietnam, Singapore, Hong Kong and the United Arab Emirates It has a sales area of over 876 hundred thousand square meters, with a total of 162 sales centers including the online platform “Makro PRO” which this year Makro Set a goal to expand 6-8 new branches.
while Retail Business Group “Lotus’s” Which consists of 5 brands: Lotus’s, Lotus’s go fresh, Lotus’s MALL, Lotus’s Privé and Lotus’s Eatery. Currently open for service in 2 countries: Thailand, with rental space of 750 hundred thousand square meters, with a total of 2,459 branches, and Malaysia, with space For rent: 323 hundred thousand sq m., with a total of 66 branches.
In addition to selling through storefronts in various branches You can also order products through the online platform “Lotus’s SMART App” through more than 200 hypermarkets and other marketplaces such as Grab, Lazada, Robinhood, Shopee, FoodPanda. This year, Lotus aims to expand branches. Both in Thailand and Malaysia, more than 100 branches have been added.
However, the O2O (Online to Offline) strategy is the heart of Makro and Lotus’ business. Including synergy to create new business opportunities, such as the “Hybrid Wholesale” model at Makro, Samut Prakan branch, which is the first new wholesale branch in Thailand. that combines the strengths of Makro-Lotus Mall becomes a center of community life. Responding to the lifestyle needs of entrepreneurs and customers with One Stop Service and supporting small business owners. Drive the local economy to grow sustainably Most recently, branch 3 at Mahachai was pinned in January. past
Or it will be the Lotus’s Eatery model at Makro-Lotus. Joining forces to open a food and lifestyle center for the community. That includes more than 30,000 fresh food and consumer products from all over the world. at the best wholesale price Combining the strengths of Lotus That specializes in managing the Smart Community Center, offering more than 30 popular restaurants. Both famous street food and Michelin guide restaurants To complete your lifestyle Eat-drink-hangout with 3 branches already pinned.
From now on, we still have to keep an eye on that. “Makro-Lotus” What new business models will be created together? to create color and novelty In order to create a path to becoming the number 1 wholesale-retailer in Asia.
2024-02-17 18:02:00
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