Dunkin’ has released an extended edition of its popular “DunKings” Super Bowl ad, and the response has been overwhelming. The coffee and donut chain saw a surge in demand for its affiliated merchandise following the release of the original one-minute version during Super Bowl LVIII. Now, with the debut of the nearly four-and-a-half-minute extended ad, Dunkin’ is capitalizing on the success of its star-studded commercial.
The extended edition features Ben Affleck, Jennifer Lopez, Matt Damon, and retired NFL quarterback Tom Brady. In the ad, Affleck tries to prepare himself for a performance and introduce his new “DunKings” boy band to his wife. Damon and Brady are also part of the boy band, adding to the star power of the commercial.
To complement the ad campaign, Dunkin’ released a four-item line of merchandise. The collection includes track jackets and pants worn by the “DunKings,” as well as drink tumblers in Dunkin’s signature orange and pink colors and a bucket hat. The response to the merchandise was astounding, with the tracksuits and bucket hats selling out within just 19 minutes of becoming available for purchase on ShopDunkin.com. This rapid sell-out made it the fastest-selling collection in Dunkin’s history.
Due to the high demand, Dunkin’ restocked the merchandise with four times as much inventory, and once again, the jackets and hats flew off the shelves. Fans were eager to get their hands on these limited-edition items, and Dunkin’ fulfilled merchandise orders from all over the country.
Among the four items in the collection, the track jacket proved to be the most popular. It sold out the fastest, leaving fans disappointed but eager for more. As of Wednesday afternoon, both the track jacket and bucket hat remained sold out on Dunkin’s website, while the matching pants and tumblers were available for pre-order.
In addition to the merchandise, Dunkin’ also launched a limited-time “DunKings” menu featuring five items. The “DunKings” iced coffee, which Affleck orders in the commercial, and the Munchkins skewers made appearances in the ad as well. This menu further capitalized on the popularity of the “DunKings” campaign, giving fans a chance to experience the flavors associated with the commercial.
The success of the “DunKings” ad campaign showcases Dunkin’s ability to create buzz and generate excitement among its customers. With over 13,200 locations worldwide, Dunkin’ has established itself as a leader in the coffee and donut industry. By leveraging star power and limited-edition merchandise, Dunkin’ has created a unique experience for its customers and solidified its position as a brand that knows how to captivate an audience.
As fans eagerly await restocks of the sold-out merchandise, Dunkin’ continues to ride the wave of success generated by the “DunKings” ad campaign. With its finger on the pulse of consumer trends and a knack for creating memorable experiences, Dunkin’ proves once again why it is a beloved brand in the hearts of coffee and donut enthusiasts everywhere.