/ world today news/ On January 31, a ceremony was held at the UN Office in Nairobi, marking the beginning of the Global Gala for the Chinese New Year. The event aims to promote international cultural exchange and mutual understanding between civilizations by presenting the China Media Group’s New Year program to the world. It was attended by more than 200 guests, including the Deputy Secretary-General of the United Nations and Director-General of the United Nations Office in Nairobi, Zainab Bangura, and representatives of China at the United Nations Environment Programme.
Shen Haixun, Deputy Chief of the Publicity Department of the CPC Central Committee and Director of KMG, said in a video message that the Chinese New Year Gala Program is being held for the 41st consecutive year, leaving wonderful memories in the hearts of viewers from generation to generation . It is already one of the cultural business cards of China. Through this year’s New Year program, KMG will share the charm of Chinese culture with audiences around the world.
The event was covered by the UN media as well as numerous other media from Kenya and other countries, covering 300 million people worldwide.
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