Tiger Woods is announcing a new clothing line, ‘Sunday Red’, created in partnership with TaylorMade./AFP Yonhap News
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‘Golf Emperor’ Tiger Woods (49, USA), who ended his 27-year sponsorship contract with Nike last month, joined hands with TaylorMade to unveil a new clothing brand ‘Sunday Red (SDR)’ line. This design comes from Woods’ golf style, which involves wearing a red shirt on the final day of the tournament. The unveiling of Woods’ new clothing brand was held in Pacific Palisades, California, where the PGA Tour Genesis Invitational is held, on the 13th. Woods returns to the tour 10 months after withdrawing from the Masters in April last year. On the 9th of last month, Woods announced that his sponsorship contract with Nike, which had been in effect since 1996, had ended. Afterwards, there was speculation about Woods’ clothing sponsor, but in the end, TaylorMade, which Woods uses for golf equipment, became his new partner.
TaylorMade, one of the world’s top three golf equipment brands, was acquired by Centroid Investment, a domestic private equity fund (PEF) management company, for 1.8 trillion won in 2022.
TaylorMade has been sponsoring clubs for Woods since 2016, when Nike closed its golf club and ball business. At the presentation on this day, Woods said, “Following the opinion of his mother who believed that red was her son’s ‘power color,’ he started wearing red in his junior days and won several championships,” and “After entering Stanford University, he became the symbol of the university’s golf team.” “I went out wearing a red uniform, and red naturally became my color even after my professional debut,” he said. Woods won 79 of his 82 wins on the PGA Tour while wearing a red shirt. Woods’ red shirt was a source of fear to other players, and amateur golfers around the world also enjoyed wearing the color red. Woods has worn different colors in two tournaments: the 1996 Las Vegas Invitational, his first PGA Tour victory, and the 2000 event.
2024-02-13 02:21:35
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