On the first day of the Lunar New Year in the Year of the Dragon in 2024, the national movie box office was 1.366 billion yuan, a slight increase from the 1.357 billion yuan on the first day of the Lunar New Year last year, second only to 2019, 2021, and 2022, ranking fourth in the history of the Spring Festival single-day market.
Due to the re-emergence of “ticket subsidy”, the average ticket price dropped slightly during this year’s Spring Festival, with 26.95 million moviegoers on the first day of the Lunar New Year, a slight increase from 25.52 million on the first day of the Lunar New Year last year.
The battle for the championship this year is very fierce. The early pre-sales and film schedules of “Flying Life 2” and “Hot and Spicy” are basically close. The box office on the first day was 431 million yuan and 424 million yuan respectively. “Flying Life 2” has a slightly lower film schedule and attendance rate. Slightly higher, winning the championship with a slight advantage, without opening up a big gap.
After the release of “Hot and Spicy”, Jia Ling, who gained 40 pounds and lost 100 pounds, appeared, and the topic soared. The pre-sale box office of the second grade of junior high school soared, leaving behind “Flying Life 2”, which had completed its early marketing. , became the first.
Comprehensive comparison of the ratings of the two major ticket purchasing platforms Maoyan, Taopiaopiao and Douban where movie fans gather, “Flying Life 2” is better than “Hot and Spicy”, “Flying Life 2” has a Maoyan score of 9.7, and “Hot and Spicy” has a Maoyan score of 9.5 “Flying Life 2” scored 8.2 points on Douban, and “Hot and Spicy” scored 7.9 points on Douban.
The one that performed better than expected was “Bear Infested: Reverse Time and Space”, which recorded 11.2% of the first-day screenings and collected 237 million yuan at the box office, surpassing the 198 million yuan of Zhang Yimou’s “Article 20”. The attendance rate was 66.9%, while the attendance rates of “Flying Life 2”, “Hot” and “Article 20” were 46.7%, 43.7% and 33.6% respectively.
On the second day of the new year, the pre-sales of “Bear Bears 10” soared to 18%, and the pre-sale box office surpassed “Flying Life 2”, catching up with “Hot” and ranking second. It is not impossible to eventually surpass “Hot and Spicy” to become the number one.
“Mr. Red Carpet” and “Let’s Shake the Sun Together” each received 42.36 million yuan and 32.53 million yuan on the first day. The attendance rate was at the bottom among the six popular movies, and was far behind in the third tier. By the second grade of junior high school, the arrangement of films was further compressed.
Original title: On New Year’s Day, the box office exceeded 1.366 billion last year, surpassing last year’s Han Han’s “Flying Life 2” to take the first place
Editor in charge: Ling Qinli
