Brilliant Labs Unveils Frame AR Glasses with AI Superpowers, Competing with Apple’s Vision Pro Headset
In the world of augmented reality (AR) technology, competition is heating up as Brilliant Labs, a promising tech startup founded by a former Apple employee, introduces its latest innovation. Frame, a pair of lightweight AR glasses, promises to revolutionize the way we interact with the world around us by providing wearers with “AI superpowers” through its always-online voice assistant, “Noa.” With its impressive features and sleek design, Frame is set to compete head-on with Apple’s recently unveiled Vision Pro headset.
The brainchild of Bobak Tavangar, a former program lead at Apple, Brilliant Labs has garnered significant support from industry leaders. Backed by Niantic CEO John Hanke, whose company developed the augmented reality platform behind the popular game Pokémon GO, Brilliant Labs is poised to make a significant impact in the AR market.
Frame is designed to be worn as a pair of glasses and comes equipped with a suite of AI capabilities right out of the box. The product description on Brilliant Labs’ website highlights its numerous features, including mealtime visual analysis, translation of signs in different languages, web searches based on visual and voice prompts, and image projection onto a screen that sits right in front of the user’s face. These capabilities make Frame a versatile tool for various scenarios, from assisting tourists in foreign countries to aiding shoppers in comparing prices and finding directions.
To power Frame’s impressive features, Brilliant Labs has integrated several AI models. These include conversational web search powered by Perplexity AI, Stable Diffusion’s text-to-image model Stable Diffusion, GPT4 from OpenAI, and Whisper’s speech recognition. This integration ensures that Frame delivers a seamless and intuitive user experience.
One of the standout features of Frame is its lightweight design. Weighing just over 1.4 ounces, or approximately 40 grams, the glasses are comfortable to wear all day long. Additionally, Brilliant Labs offers the option to order Frame with prescription lenses, catering to the needs of individuals with vision impairments.
Frame glasses are priced at $349 and can be pre-ordered on Brilliant Labs’ website. Shipping is set to begin in April, giving consumers an opportunity to experience the future of AR firsthand. With its competitive pricing and advanced features, Frame is poised to challenge other wearable devices powered by AI technology, such as Humane’s AI Pin and Rabbit’s R1.
While Brilliant Labs introduces Frame as its latest AR device, it is worth mentioning that the company has already made waves in the industry with its first creation, Monocle. Monocle is a programmable single-lens AR device known for its open-source nature, making it a favorite among developers and tech enthusiasts.
Apple, a major player in the consumer electronics market, recently unveiled its own AR device, the Vision Pro headset. With a price tag of $3,499.99, Apple positions Vision Pro as the “most advanced consumer electronics device ever created.” The headset seamlessly blends digital content with the physical world, offering users powerful spatial experiences controlled by their eyes, hands, and voice.
As the battle for dominance in the AR market intensifies, Brilliant Labs’ Frame enters the scene as a formidable contender. With its AI superpowers and sleek design, Frame has the potential to revolutionize how we interact with our surroundings. As consumers eagerly await its release in April, it remains to be seen how Frame will fare against Apple’s Vision Pro and other competing devices. One thing is certain: the future of augmented reality is looking brighter than ever.
Fox Business’ Aislinn Murphy contributed to this report.