Provided by Starbucks Korea
Starbucks Korea announced on the 8th that the cumulative sales of ‘White Taro Latte’, which was introduced as a spring promotional drink on the 1st, exceeded 300,000 cups within a week of its launch.
White Taro Latte was developed using ‘Taro’, a nine-leaf crop, and does not contain any added caffeine or coloring matter. It is easy to enjoy on an empty stomach, and its unique feature is that you can enjoy chewing it by adding small taro grains.
For this reason, white taro latte is becoming popular as a snack for office workers looking for a filling meal replacement on the way to work, as well as for parents to appease their children’s hunger. In fact, the amount sold during the three hours from 2 PM to 5 PM amounts to 25% of the total.
In particular, Starbucks designed a menu so that if you add custom black tea to the white taro latte, you can enjoy the same drink as ‘Taro Milk Tea’.
Starbucks is focusing on the development of non-coffee hit drinks such as tea and blended drinks, reflecting the needs of customers who want to enjoy other types of drinks other than coffee.
As a result of Starbucks analyzing the performance of manufactured beverages sold last year, non-coffee beverages are showing notable growth. A total of three of the top ten best-selling products are non-coffee products, including ‘Grapefruit Honey Black Tea’, ‘Strawberry Delight Yogurt Blended’, and ‘Yuzu Mint Tea’.
Specifically, ‘Grapefruit Honey Black Tea’ has surpassed 80 million cups in cumulative sales in 8 years since its launch as of the end of last year and is on the verge of selling 100 million cups, and ‘Strawberry Delight Yogurt Blended’ sold more than 20% more than the previous year last year, leading to overall sales. The ranking jumped.
‘Yuzu Mint Tea’, a ‘Tea Variation’ drink made by mixing tea with various ingredients, was newly named in the top 10 products last year.
There are more than 50 million-selling beverages that have sold more than 1 million cups at Starbucks over the past year. Among these, there are about 20 types of non-coffee drinks that do not contain espresso, and Starbucks expects this proportion to increase.
Hyunjeong Choi, Food and Beverage Development Manager at Starbucks Korea, said, “As a result of our continued introduction of a variety of non-coffee lineups, our White Taro Latte, which can be easily enjoyed by people of all ages, is captivating the taste buds of customers,” adding, “We will continue to reflect the diverse needs of customers so that they can enjoy healthily in the future.” “We will introduce differentiated products,” he said.
2024-02-09 10:28:48
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