The dance of John Travolta, Amadeus and Fiorello was “one of the most terrifying gags in the history of TV!”. Fiorello and Amadeus themselves joked about it on Viva Rai2! Long live Sanremo! The showman, admitting the not-so-successful gag, took home the dose: “Second bomb scare at the Festival today: it would have been good and useful if it had happened before the qua qua dance.” “Amadeus does code 01 and I take the insults. I had already foreseen everything while I was doing it. Travolta will never want to return to Italy”, the showman joked again.
“It seems to me that we are creating a case where there is no case”, “nothing is happening, everything is going well, we need to find this bullshit to argue about. Let’s talk about Allevi rather, about the cast of Mare Fuori, about beautiful things”, Amadeus gets annoyed at the press conference due to the insistence of questions on the Travolta case. “He didn’t get 400 thousand euros to come here and do that shit. She knew everything about the gag, if she changed her mind at the last moment it’s not my fault.”. Even the expression is controversial ‘don’t worry be happy’, pronounced by the artistic director on stage, which is also one of the slogans of the company U-Power, signature of Travolta’s shoes. “I got it from the song – he says -. I didn’t have the faintest idea. They don’t write me scripts word for word.”
For Travolta there is controversy over hidden advertising linked to shoes. Rai intervenes: “Travolta arrived in the dressing room at the last moment and entered the stage. No one noticed the shoes, the brand of which is not familiar to us. The mistake was made of not obscuring the shoes, but the framing on the feet happened because while dancing that was the shot. There was no desire to do that particular shot.” Prime Time Rai deputy director Federica Lentini explains it in the press room in Sanremo. “There is an assistant next to the stage and perhaps for a reason of awe she didn’t think to cover with tape” the logo of Travolta’s shoes, she adds.
The shoe manufacturing company lets you know: ”With reference to John Travolta’s participation in the Sanremo Festival, U-Power specifies that the actor, as is known, has been the company’s testimonial since the summer of 2023. Participation in the Sanremo Festival is the result of an agreement between Rai and the actor of which U-Power is in no way a party. Regarding the contents of the performance, they are a matter of exclusive competence of the artistic direction of the Sanremo festival”.
“There is no commercial agreement with John Travolta”, declares Rai’s Prime Time Entertainment director, Marcello Ciannamea, responding to a question on the hypothesis of hidden advertising for the brand of shoes he wore and which was not obscured. “Just an editorial agreement. Nobody noticed the shoes and there was no desire to take particular shots of the feet”, added deputy director Federica Lentini.
“I don’t even know the brand of the shoes, how can you imagine that I’m promoting a pair of Travolta’s shoes? This is Fantasanremo”, comments Amadeus.
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2024-02-08 15:17:00
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