In recent years, the brilliance of the development of effect units is obvious to all. In addition to the increasingly fierce market for integrated effects units, the mushrooming of single effect units has also made players’ wallets miserable. What special effects will appear at the NAMM Show this year? Let’s take a look!
The effects brand Fulltone announced the closure of its factory in 2022, causing the prices of OCD and other classic products to skyrocket in overseas markets. As a result, in less than two years, it announced a cooperation with Jackson Audio, another boutique effect brand, to re-launch the well-received OCD Version 1.4 also officially announced the return of Fulltone. I wonder what friends who bought OCD at a high price think now?
The most special effector in 2024 is believed to be the MOD Series launched by Gamechanger Audio. This brand never builds effectors according to the appearance of standard effectors. This time, it uses the concept of analogue synthesizer wiring to transform the sound of the effector. Three effectors, Delay, Reverb and Modulation, are launched. Each has its own Modulation function, which can adjust waveform, pitch and even dynamic performance. It is a new concept effector that allows players to develop their own sounds.
MOOER Audio, a Chinese brand that has been developing smart multi-functional guitars in the past few years, also officially announced the launch of its new flagship comprehensive effects processors GE1000 and GE1000 Li this year. Under the control structure of the original GE series, it adds a touch screen, new sounds, and IR Loader , cloud tone sharing and other functions, and has added a new AI EQ function to make tone adjustment easier. The GE1000 Li version also has a built-in rechargeable battery that can be used for six hours, so that the performance does not require multiple additional wires.
Whether you are using a preamp effector or a speaker simulation effector, you can pair it with a more specialized IR effector. The German brand KMA Machines has launched a new IR effector ENDGAME, which has two-channel dual IR outputs and a complete Effect Loop. It can also enable three power-stage vacuum tube simulations: 6L6, EL34, and KT88. It mainly focuses on the analog input of the large headroom to make the sound cleaner. In addition, it also supports dual XLR outputs, dual headphone outputs, AUX and Bluetooth inputs, etc. It may be the best specification among similar products currently. The most complete product.
If we talk about the most surprising collaboration at this year’s NAMM Show, it may be Donner Music, which has violently attacked the entry-level product market in recent years. They can be seen in various fields such as musical instruments and recording products. This year, they have cooperated with well-known American musicians. Jack White has collaborated to launch the $99 Fly Rig effector Triple Threat, which is equipped with Distortion, Phaser and Echo three-in-one. Jack White said that he has always wanted to make an effector that can be used by entry-level players, and this product is from the preview video. It seems that it does have the characteristics of Jack White’s voice. Friends who like Jack White may wish to give it a try!
Written by: Puppet
Image source: Brand official website
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NAMM 2024》 Let’s advance into the mid-range market together and take a look at the electric guitars worth paying attention to!
