Original title: Vibrant “Village Evening” shows new picture of rural revitalization
On February 3, the main venue event of the 2024 National Spring Festival “Village Gala” was wonderfully staged in Sanjiang Dong Autonomous County, Liuzhou, Guangxi. (Photo source: Xinhua News Agency)
Youth trendy dance “Hot”, Zhuang Tianqin playing and singing, Sanjiang Dong songs, Maonan folk songs, Jing percussion, Yao chief drumming… The main venue event of the 2024 National Spring Festival “Village Gala” was recently staged in Sanjiang Dong Autonomous County, Liuzhou, Guangxi . The lively “Village Evening” provides an excellent window to show the new picture of China’s rural areas and has become a vivid example of cultural empowerment of rural revitalization.
China’s “village evening” is full of vitality. The first “Village Show” in the country started in Lishui, Zhejiang Province and has gone through 43 years so far. From the “Grass Team” to blossoming everywhere, the “Village Party” of the “forty-year-olds” continues to have strong vitality and its appeal is increasing day by day. In 2023, more than 20,000 national “Village Evening” demonstration and exhibition activities sponsored by the Ministry of Culture and Tourism will be held, with approximately 130 million participants. Currently, there are more than 460,000 registered mass literary and art teams. The No. 1 Central Document of 2024 pointed out that farmers should play the leading role and promote the healthy development of mass cultural and sports activities such as “village BA”, village super, and village evenings. This is the second time after 2022 that “Village Evening” has been written into the Central Committee’s No. 1 document. In recent years, a series of rural cultural and sports activities with farmers playing the leading roles have become a vivid footnote to the vigorous development of China’s rural culture. The popular “Village Night” is not only lively offline, but also attracts a large amount of “cloud” traffic. On social platforms, the “unique” “Village Gala” from various places has attracted hundreds of millions of people to “watch”, and the topic of “the talent ceiling hidden on the stage of the Village Gala” continues to rise.
“Village Evening” enriches farmers’ spiritual and cultural life. The construction of a harmonious and beautiful countryside requires both physical and spiritual development, material and spiritual civilization, and a comprehensive improvement of the countryside from the outside to the inside, both physically and spiritually. “Village Evening” meets the spiritual and cultural needs of farmers and enhances people’s sense of happiness and gain. At the same time, “Village Night” also effectively promotes local culture to “break out of the circle”. In the Miao Village of Laershan Town, Fenghuang County, Hunan Province, four “post-90s” Miao young men formed a band to hold their own “village evening”, presenting a cultural feast with unique Miao characteristics to the national audience, singing about their hometown; Linfen, Shanxi The villagers used dustpans and soybeans as musical instruments to play with the suona and intangible cultural heritage Shannan majestic gongs and drums. The villagers showed off their talents in the activity. At the same time, they also demonstrated the local folk culture and fully demonstrated the charm of rural culture… In recent years, farmers’ Material life has been improved, and spiritual enjoyment has been gained through cultural activities such as “Village Gala”. Many new “citizens” have become famous.
“Village Night” is not only fun, but also a way to revitalize the countryside. Rural revitalization is a comprehensive revitalization that includes industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization, and organizational revitalization. “Village Evening” integrates and innovates the characteristic culture of various regions with the local flavor and New Year flavor that the masses love, using culture to empower high-quality development and effectively promote the overall revitalization of the countryside. In recent years, “Village Night” has continued to amplify the spillover effect of the cultural tourism industry, playing an increasingly important role in increasing farmers’ income, promoting local culture, and promoting comprehensive rural revitalization. Offline, some places have built a “village evening +” model that integrates new business formats such as ecological agriculture, leisure tourism, and study tour training, becoming a powerful engine for promoting rural revitalization; online, many places have taken the “express train” of live streaming e-commerce , with the help of “Village Night” to promote cultural tourism resources, local specialties, etc., local farmers can achieve both spiritual and material harvests. With the continuous release of vitality such as “village evening”, “village BA” and village super, the creativity and enthusiasm of the masses will be further stimulated, and more distinctive “village” brand IPs will be created to further gather popularity and support for the comprehensive revitalization of the countryside. Add motivation.
At the 91 demonstration points of the 2024 Spring Festival “Village Gala”, wonderful performances full of vitality in the fields will contribute more cultural power to the construction of a livable, industrial and beautiful countryside. (Luan Yushi)
2024-02-06 00:20:00
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