“Kasikorn Research Center” expects this year’s Chinese New Year to be lively. The spending amount has improved. Money grew by 1.5%, indicating that people in Bangkok are ready to use Easy E-Receipt rights to buy offerings and merchandise.
Kasikorn Research Center There is a view that during the festival, most related products will have higher prices than normal. But this year’s Chinese New Year Which falls on February 10, the movement of product prices has a mixed direction compared to last year. The main group of offerings is meat and oranges There is a tendency for prices to decrease. from more produce released to the market Meanwhile, some products are likely to increase in price, such as celery and bok choy, due to unstable weather conditions.
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The direction of the price of auspicious products during Chinese New Year 2024 found that the price of oranges may decrease to 47 baht/kg, shrinking 17.0% compared to the previous year (at the level of 56.5 baht/kg) due to the amount of orange production released. A lot of market causing the price level to shrink from the previous year As for the price of gold bars in the country, they may move within the range. 34,500-35,000 baht, growing approximately 15-16% compared to the previous year (at 30,100 baht) from the expectation of interest rate cuts by the US Federal Reserve (Fed) and the gradual increase in gold accumulation by central banks in each country. Amid concerns from geopolitical risks
From a survey of spending behavior during the Chinese New Year Festival 2024 of people in Bangkok and the surrounding area from a sample group of 310 people on January 6 – 17, 2024, it was found that more than 55% of Bangkok people are interested in participating in activities during the Chinese New Year Festival. The main activities that are done are Purchasing offerings is 25%, distributing red envelopes is 25%, and making merit/traveling/eating out is 21%, respectively.
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From the consumer’s perspective The spending atmosphere of Bangkok people The Chinese New Year period of 2024 should provide a better picture than last year. The Kasikorn Research Center expects that the spending money of Bangkok people During the Chinese New Year festival this year It may grow by about 1.5% compared to the previous year. In addition to the number of people participating in the Chinese New Year festival increasing There is still some stimulus from tax reduction measures (Easy E-Receipt).
Chinese New Year
From the survey results, it was found that approximately 50% of Bangkok people are interested in exercising their rights from the Easy E-Receipt measure during this year’s Chinese New Year festival. Especially shopping for products in the home use group. Offerings and prepared food groups This should help increase sales for modern retail stores that are ready to provide convenience to consumers, such as issuing tax invoices. or have price promotions, etc.
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On the side of the entrepreneur Some have prepared and tried to adjust product formats to accommodate consumption behavior and purchasing power that may change according to social conditions, such as increasing the proportion of environmentally friendly offering products. Adjust the product format to be small, suitable for a single family. There is little space or there is an urban lifestyle. This is in line with the survey results which indicate that the majority of Bangkokians want to reduce burning of paper/pictures, followed by turning to use incense sticks that produce less smoke. and reduce the size of offerings during the Chinese New Year festival, respectively.
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2024-02-02 16:52:34
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