MSC Cruises is launching a global campaign for new audiences in more than 30 countries around the world, including Israel. The campaign presents a video with the company’s new slogan “For a greater beauty”, with narration in Hebrew and other languages. The new campaign invites viewers to sail to spectacular destinations and enjoy a perfect experience on the company’s ships as well as outside them.
The campaign will be launched in more than 30 countries worldwide and will be presented on a variety of platforms including television, billboards, print media, digital and social networks. The campaign was created in collaboration with Dentsu Creative Italy and shot by Australian director Kiku Ohe.
The campaign was shot on the luxury ship MSC World Europa – one of the 22 innovative ships in MSC Cruises’ fleet, and the first in the fleet that is powered by liquefied natural gas (LNG), and presents the most advanced environmental technology. This ship combines the classic European heritage of the company with an international culinary experience and a variety of entertainment and cultural programs. During the year 2024, the company will offer its customers more than 1,000 cruises that will reach over 240 destinations in at least 85 countries around the world.
