Download PPT MARKETING……and more Marketing PDF Slides only on Docsity! New product development and product life cycle Week 4 – Session 7 Topics 1. Strategy, process and management of new product development 2. Strategies for the product life cycle 1 What happened to….? to EJ]( Strategies for the product life cycle Product life cycle strategies CVP The CVP can be applied for a product category (bicycles), a product form (CD’s) or a brand (Gloria). Stages in the life cycle of a product 5) Decline • Sales drop to zero or to a very low level • It is produced by technological advances, changes in consumer tastes, and increased competition. • Profits are reduced • Some companies withdraw from the market • Those that remain cut supply; they can discard commercial segments or channels; cut the promotion budget; reduce prices. ü Brands are powerful assets that require good management. ü Brand management includes: positioning, selection, sponsorship and development. ü Brand development includes line extension, brand extension, multi-brand or new brand strategy. ü The CVP stages are development, launch, growth, maturity and decline. Conclusions & KOTLER, Philip and ARMSTRONG, Gary (2013) Marketing Fundamentals. Mexico City: Pearson Education. Bibliography
2024-01-22 20:54:58
#PPT #MARKETING #….. #Diapositivas #Marketing #Docsity
