Peloton continues to close alliances to reach new audiences. The last is the agreement with YouTube TV as an official partner of its platform so that users will be able to have access to live and on-demand television from more than 100 live channels. The goal is power combine physical exercise with leisure time.
This agreement between both entities comes preceded by the one signed by the American sports equipment company with the NBA and the WNBA to include the option to watch games in the Peloton app.
Peloton’s vice president of music and content partnerships, Gwen Bethel Rileycommented that “we are encouraging our members to enjoy what they love, whether it is with their favorite program or supporting their team, to help them get inspired in their training.”
2024-01-22 17:22:15
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