It’s not a good time for Chiara Ferragni. The storm hit the digital entrepreneur in the middle of last December, when the Antitrust announced a fine of one million euros against her companies for the controversial Balocco pandoro affair, for which she is now under investigation – together with Balocco – by the Milan Prosecutor’s Office for aggravated fraud. At stake are the relationships between charities, commercial agreements and correct communication towards consumers and followers.
Since then, the Ferragni empire has been shaky: A violent and out-of-control shitstorm has hit Italy’s first influencer that shows no signs of abating. Some commercial agreements between the 37-year-old and various brands have collapsed, other sponsorships linked to charitable initiatives have come into question and even the number of her followers (for the record 29.5 million), amidst fake news and bad interpretations. In short, the Ferragni affair has gotten bigger (too much?) and she has become Italy’s number one enemy, the scapegoat, the tip of the iceberg, the way to question the entire influencer system. The fall of the Gods.
In the meantime, Chiara ran for cover, turning to a task force of professionals, including corporate and administrative law firms and old-fashioned corporate communication experts. So for a while she silenced her social networks, leaving room for official notes and then timid attempts to return to online life with smiling children and posts without the possibility of comment. In short, the opposite of “power of sharing”, his workhorse. But in difficult times, everything can change.
And while the wind continues to blow hard on his empire, it seems that he is also suffering his love life. For weeks, in fact, there have been rumors of a family crisis, of “very troubled waters” between her and her husband Fedez. It seems that you did not appreciate his latest outbursts against the press, considered yet another way to stoke the fire just as you are busy putting it out. But this would just be it the famous last drop of an already full vase. Furthermore, it is not the first time that there has been talk of a crisis between the two. We all remember last Sanremo: she was the protagonist on stage, the kiss between the rapper and Rosa Chemical, the “stolen spotlight” and the silences of the following weeks, up to the family reality series The Ferragnez which showed the behind the scenes of a crisis which then subsided . But now, as sources close to say Vanity Fair, the matter would be more serious.
On the afternoon of January 19th Chiara Ferragni was seen entering the building, in the Porta Venezia area of Milan, where the office of one of the most famous divorce lawyers in Italy* is located. Chiara arrived alone, accompanied by her driver, and disappeared behind a large door. What happened inside those walls is not and will not be public, at least for the moment. For Chiara Ferragni and Fedez, married since September 2018, we have all always wished each other a happy ending. And it’s still like that.
*The communications team assisting Chiara Ferragni, heard by Vanity Fair, denies that Chiara went to a divorce lawyer.
2024-01-20 12:13:41
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