Innocean Partners with Hive to Present Seventeen Follow the City Bangkok Project

Delivery time2024-01-17 09:00

‘Seventeen Follow the City Bangkok’ project official poster

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(Seoul = Yonhap News) Reporter Kim A-ram = Innocean announced on the 17th that it has formed a partnership with Hive and is presenting a large-scale project with the theme of the group Seventeen in Bangkok, Thailand.

INNOCEAN is planning and operating the ‘Seventeen Follow the City Bangkok’ project in collaboration with Hive and Siam Fiat, Thailand’s largest retail group.

The project consisted of operating a pop-up store with the theme of Seventeen, selling licensed products and food and beverages (F&B), operating a mini cafe, and operating theme-type accommodations linked to a hotel.

The Seventeen pop-up store, which is operated on a large scale at Siam Discovery, a famous shopping mall in Bangkok, had an ‘open run’ waiting line for 13 consecutive days, and more than 30,000 people visited in three weeks.

The Bangkok pop-up limited edition DIY keyring and film toy camera planned by INNOCEAN as a licensed product were sold out early. Seventeen-themed fruit drinks, cotton candy, and donuts were also popular.

Seventeen Asia Tour Poster

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Starting on the 18th, the ‘Seventeen Mini Cafe’ will be opened at Icon Siam, a landmark shopping mall in Bangkok, where you can purchase Seventeen official goods, albums, canned drinks, etc.

Innocean also partnered with Bangkok Center Point Hotel to plan a ‘Seventeen-themed room package’ that provides a Seventeen welcome kit and other items.

‘The City’, planned and operated by Hive, is an event that provides various entertainment to fans by holding various events in the city where Hive Labels artists perform.

Taeyong Kim, Vice President of INNOCEAN, said, “INNOCEAN plans to continue to expand its ‘experience business’ to provide more diverse customer experience opportunities in the Asian region.”

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