Italian fashion house Fendi caused a sensation during Milan men’s fashion week with its new fall-winter 2024-2025 collection. By banking on the “grandpacore” trend, Silvia Fendi has created a retro wardrobe that will delight aficionados of traditional men’s wardrobe.
Fendi: a collection between rurality and urban elegance
After Sabato de Sarno’s Gucci show, it was Fendi who created the event at Milan Fashion Week. Entitled “Town and Country” in reference to Princess Anne who inspired the artistic director of Fendi, this collection offers a clever mix between city elegance and country spirit. Noble materials like wool, corduroy and leather combine with a palette of mineral colors – vert, gris, Navy blue, noir – in a monochrome style.
The proportions are worked, with iconic bags from the house in reduced or oversized formats. Shorts and kilts below the knee are reminiscent of Scottish outfits, while accessories like thick socks, Wellington boots and hats add a country touch.
The “grandpacore” trend in the spotlight
Our grandfathers’ wardrobe is clearly a source of inspiration for this Fendi men’s collection. THE cardigans, corduroy pants et buttoned polo shirts up to the neck are a direct reference to the trend “grandpacore” which appeals to the younger generation in search of authenticity.
Modern utilitarian details like open backs and workwear rub shoulders with humorous nods with pieces of shaved fur. British classics are not left out, with a work of reinterpretation of Barbour jackets, Harrington jackets and Wellington rain boots.
Fendi strengthens its hold on men’s wardrobe
With the arrival of Kim Jones at the helm of women’s fashion, Silvia Fendi can fully devote herself to the men’s collections. A winning bet given the international top 10 regularly dominated by Fendi men’s fashion shows in recent seasons.
The brand occupies a prominent place within the LVMH group, particularly in Italy where the number of employees is expected to exceed 15,000 by 2024. Enough to further establish its position in the world of men’s luxury.
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