One of the most affected areas is the one that has to do with web design. Currently there SEO positioning agencies who are dedicated to the art of planning, developing and organizing the content of a web page to share it on the Internet, with the intention that the information provided by that site reaches countless people. For this, these agencies use various optimization techniques that have gained deep interest in large and small brands.
So the question is: can an Artificial Intelligence model really compete with human experience in the field of web design in Argentina? What are the implications of this competition within the Argentine socio-economic context? Well, the reality is there are certain advantages that SEO agencies present that, at the moment, can hardly be matched by a bot:
- Deep experience and customization: Digital marketing agencies in Argentina offer tailored solutions, adapted to the specific needs of each client, which implies a level of customization that ChatGPT cannot match.
- Understanding the local market: The difficult task of understanding the local market and culture is well known by digital marketing agencies in Argentina, which translates into an interesting advantage when choosing how to design an online site.
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Now, beyond these notable advantages, it is also known that ChatGPT may present some limitations in the execution of certain tasks. Particularly in the field of Web designwe could cite the following:
- Generalization vs. localized expertise: While ChatGPT is truly advanced, it lacks specific knowledge of the Argentine market and local trends in web design.
- Support and maintenance: Although it can be very useful for starting a site, it is important to highlight ChatGPT’s inability to provide technical support and post-launch maintenance services, crucial for the long-term success of a website.
- Hosting Web: “Web hosting” is a fundamental pillar for the success of a site. In this sense, Artificial Intelligence still cannot match the robust and secure solutions that web design agencies offer.
- Specialized technical support: Agencies provide this important feature of web design, giving clients and their sites the security to run smoothly.
- Lack of creativity: In addition to containing inaccuracies, AI-generated content can be very generic. For example, if you give ChatGPT some typed text, the result will only be as good as the typed text. But if you give a creative a briefing Your brain will kick into gear and you’ll start delving deeper into the challenge.
In other words, web development can be a truly big challenge for Artificial Intelligence to address. In fact, these pros and cons arise from a survey carried out by Petricoran, a web marketing agency specialized in SEO content for its clients, where ideas start as a seed and can blossom into impactful results.
But beyond the above, it is worth mentioning that the advancement of new technologies is increasingly accelerated. For this reason, web design agencies should not see ChatGPT as a substitute for their work but, on the contrary, use it as a tool where it is functional: whether optimizing SEO, correcting spelling or freeing up time for other tasks. more important or interesting.
In this sense, it is important to take advantage of what AI can do, while recognizing what it cannot and this, perhaps, is an important wake-up call to companies that are considering AI as the best option. The truth is that ChatGPT cannot do the job of a web designer or copywriter at the same level, but perhaps it can help in areas where you lack skills, time or interest. That is why it is recommended to leave the hard work in the hands of the experts and, in any case, that they be the ones who can use AI if they really find it functional for a minor job.
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2024-01-13 01:48:41
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