Authentic Brands Group adds an asset to its brand portfolio. The group has announced the purchase of the American footwear company Sperry, although the amount of the operation has not been revealed.
Through the acquisition, the Aldo group becomes an operating partner of the footwear brand for its design, production and distribution. on a global scale through its own ecommerce and wholesale. Sperry was founded in 1935 by Paul Sperry.
In recent months, the American company closed the acquisition of Boardriders, the group that includes firms such as Quiksilver, Billabong, Roxy or DC Shoes. Although the operation was closed in September, the group did not specify the value of the operation.
Authentic Brands Group closed the purchase of Boardriders in September
With the purchase of Boardriders, the size of Authentic Brands Group skyrocketed to more than $29 billion, taking into account sales to end customers under all its brands. The company specializes in brand management through licensing agreements with third parties.
Authentic Brands Group’s origins are in the sports sector. Canadian entrepreneur Jamie Salter began his career in sports marketing and was the co-founder of Ride Snowboards.specialized in equipment for practicing this sport.
After taking the company public, Salter teamed up with Fanatics founder Michael Rubin to create Global Sports, specialized in ecommerce and marketing solutions, which was acquired by eBay. It was after that experience that she decided to focus on the licensing business, first with Hilco Consumer Capital and, since 2010, with Authentic Brands Group.
The company today operates with more than fifty brands (including firms such as Reebok or Hunter) that are distributed in more than 11,700 stores and 390,000 points of sale. in more than 150 countries. The business is complemented by other divisions such as audiovisual, which includes Authentic Productions, Sports Illustrated Studios, Studio 99 (led by David Beckham) and Jersey Legends (with Shaquille O’Neal).
2024-01-11 20:01:29
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