Louis Vuitton presents the 2024 spring and summer men’s wear limited-time space in Shanghai and Beijing, presenting clothing, leather goods, accessories, shoes and other products in the series. The series uses the sun as the focus of the design, implying opportunity, responsibility and promotion. In Men’s Creative Director Pharrell’s first collection for Louis Vuitton, the sun’s influence is evident throughout, reflected in the light of patterns, warm tones and embellished with the shimmering surfaces of ready-to-wear and accessories. The limited-time space also uses gold, which symbolizes the sun, as the main color. The interior design is inspired by creative elements from the new season. Damier checkerboard is the first element Pharrell knew about Louis Vuitton. The interior of the limited-time space is inspired by the classic elements of Damier checkerboard to create a golden color. Modern space. In addition, the 2024 spring and summer men’s wear show will be held on the Pont Neuf, the oldest bridge in Paris. The limited-time space will recreate the style of Little Paris and Pont Neuf. It is the Chinese Year of the Dragon, and the exterior of the limited-time space is themed with the Chinese dragon. The interior and exterior of the limited-time space incorporates Chinese and French elements, adhering to the brand’s travel spirit.
At the same time, the Louis Vuitton House Chengdu Taikoo Li store presents a special installation for the Year of the Dragon. Louis Vuitton House is adjacent to Daci Temple, a thousand-year-old ancient temple with unique cultural charm. It covers two independent buildings and an open courtyard, integrating retail, cultural and lifestyle spaces. The historical architectural style of Western Sichuan of the Guangdong Guild Hall blends with the newly built modern space. The auspicious dragons hover above it, blending with the charm of Tianfu, sending blessings for the upcoming Chinese New Year.
Louis Vuitton 2024 Spring and Summer Men’s Wear Limited Time Space
No. 1008, Huaihai Middle Road, Xuhui District, Shanghai
No. 24, Sanlitun North District, Chaoyang District, Beijing
Room 1201-2247, Zhongli 1st Floor/Zhongli 2nd Floor, Guangdong Hall, Taikoo Li Chengdu, No. 8 Zhongshamao Street, Jinjiang District, Chengdu City, Sichuan Province
