Faced with the turbulent 2023, where wars and crises shook the world, the international color expert company Pantonewith the intention of promoting calm, reflection and contemplation, determined Peach Fuzz as the right color for this year that is just beginning.
Characterized as a tone peach skinSincere, kind, soft and velvety, this color proposes to embrace and strengthen our inner self and find moments of respite, creativity and human connection amidst the hustle and noise of modern life.
“We were looking for a shade that expressed our innate desire for closeness and connection, so we chose this radiant color that exudes warmth and modern elegance. It is a color that exudes empathy, wraps us in a hug that we can almost feel and naturally combines the youthful with the imperishable.” explained Leatrice Eisemanthe executive director of Pantone Color Institute.
AN INVITATION TO SELF-DISCOVERY
With the aim of leaving behind Viva Magenta, a strident and uncertain color that accompanied us during 2023, the new tone, subtly sensual, warm and welcoming, proposes to remember that the vital thing to live a full life is to have good health, resistance and strength to enjoy it. Located between pink and orange, it has a soft lightness and airy presence that lifts us towards the future.
“We have forgotten that inactivity, which produces nothing, constitutes an intense and splendid form of life. What makes doing authentically human is the amount of inactivity there is in it. Without a moment of hesitation or interruption, the action descends into blind action and reaction. Without calm, a new barbarism occurs“, defines the Philosopher Byul Chul Han, who describes the importance of the pause between so much hustle and bustle and gives meaning to the definition of Peach Fuzz as a key color for this new year.
COLOR CONSUMPTION
For its part, on a sensory level, Peach Fuzz inspires us to instinctively want to reach out and touch, transmitting a message of tactility manifesting in suede, velvety, quilted and shaggy textures, luxuriously soothing and soft presents a fresh approach to a new softness.
This new color is present in the catwalks, makeup, interior decoration and technology. Brands like Balmain, Alaia, Patou or Missoni have already announced it in their latest looks. For its part, Motorola has an unbreakable alliance with Pantone and its new Razr and Edge models already come in that color. Likewise, Pinterest was flooded with options for makeup and decoration puro Peach Fuzz.
Strengthening ties and community is one of its primary objectives, PANTONE 13-1023 Peach Fuzz allows us to recalibrate our priorities to align them with our internal values, focusing on health and well-being, both mental and physical, and appreciating the warmth and comfort of spending time with friends and family.