Enjoyment is the mother of invention. What certainly applies to the high-quality fully automatic machines from Jura is something Roger Federer also experiences regularly when he asks his neighbors for fresh beans at short notice.
In short episodes, in addition to a lot of enthusiasm and great ingenuity on the part of coffee lovers, the respective highlights of the Jura fully automatic machines are also staged.
Because “freshly ground, not capsuled” remains the most creative and versatile way to enjoy excellent coffee specialties.
The first neighbor creates an elaborate work of art around a cold brew. The second amazes with a dizzying ringing mechanism for subtly sweetened milk foam. And in the third apartment live original twins who complement each other perfectly like a double grinder. In addition to being amazed, Roger can only say with a smile: “That could be easier.” – Namely at the push of a button. With law.
As a brand ambassador for style and outstanding performance, Roger Federer has ideally embodied the values of the renowned fully automatic coffee machine manufacturer since 2006. In the new spots “Cold Brew”, “Sweet Milk Foam” and “Doppelmahlwerk” he skilfully brings his high likeability values into play again and scores with a lot of charm and naturalness.
The moments of enjoyment with Roger and his freshly ground coffee also resulted in new, attractive images for the globally successful print and POS campaign. Boldly and vividly staged by fashion photographer Sven Bänziger.
The films have been shown on Swiss television since Christmas and around the world from spring 2024. The print subjects complement the global marketing campaign.
Idea and concept: Halder Record; Overall responsibility, Jura Elektroapparate AG: Emanuel Probst (CEO), Meinrad Kofmel (Head of Communications & PR), Xavier Hadorn (Head of Marketing Services & Communications); Film production: Pumpkin Film AG Zurich, director: Kaspar Wedendahl, camera: Filip Zumbrunn, photography: Sven Bänziger, photo production: Tina Aich. (pd/wid)
2024-01-04 15:04:24
#Halder #Record #Roger #Federer #brews #cold #brew
