todayWe’ll talk.What will smartphones compete with in 2024? Because in the past, I believe that many people would start to get bored. Because Android smartphones only compete with each other for big, sharp screens, powerful machines for playing games, better cameras, and making it easier to take beautiful photos.
In China, they also compete with foldable screens. But it’s only sold in China. From what I’ve heard, he wants to listen to the feedback of users in China in order to improve it before bringing it out to sell in the world market. In Thailand, there will be 3 brands entering the market, namely Huawei, but later they no longer bring it in. As for Samsung, it has become the leader in the foldable screen market in Thailand, and Oppo is trying to take over share.
But to be honest, we still don’t know if foldable screens will continue in the long run or not. Or will there be other forms of screen technology that will change again?
As for the Apple side, almost nothing has changed from the iPhone 13 until the 15. Try watching review clips from many channels. They all say the same thing that it’s not worth changing every year. Because there’s nothing noticeably different.
In 2024, will the smartphone competition become more interesting?
Because in the past year 2023, it must be called the year when smartphone competition became active again. All brands are back to holding offline launch events as usual (except Apple, which has preferred to hold pre-taped events).
The chip shortage problem has improved a lot. There is no longer a problem of product shortages.
As for brands competing for sales in the global market right now, there are iPhone, Samsung, vivo, Oppo, Xiaomi, and realme. As for Huawei, they only sell well in China. For example, the Mate 60 Series that was launched in China can be said to be in short supply. Recently, when I went to Shenzhen, I saw a lot of people crowding around to see this model. To which the employee just said that the item was not available.
Well, let’s break down the issue and see. What stories are there this year? You will see the competition.
CPU GPU
This is not a direct competition between mobile phone companies. Instead, they are companies that develop chipsets that compete with each other. Whether it’s Qualcomm which recently launched Snapdragon 8 Gen 3, MediaTek, Exynos from Samsung and Apple in the A family of chips.
Probably just came out to bluff about speed. I’m a little faster than you. But when actually using it, if it’s the same Flagship model, it’s not that much different as the eye can see.
Camera
Today we have seen different people develop cameras in their own directions, with Apple and Samsung being the two big companies that are confident in developing their own cameras. Not going to join hands with world-class brands like in China.
Asked if these 2 companies have made good pictures? It must be said that there are different strengths. Samsung focuses on still photography, zooming, and using AI to help take photos. Apple focuses on shooting VDO, which means using just one iPhone is professional. You can film a movie.
Meanwhile, Chinese brands are trying to become co-engineers with world-class camera companies. One part believes that they want to use the name to create more selling points for the brand. Another part is giving the brand itself knowledge in the advancement of camera development.
A clear example is Huawei, which used to be a co-engineer with Leica until now, no longer having to rely on Leica. The photos still come out shockingly sharp.
Recently, Xiaomi came in and put on its hat and brought Leica to join in the development. We are beginning to see the development of Xiaomi cameras much better if compared to 2-3 years ago, and Xiaomi is also the first brand that dares to put Leica technology into smartphones priced at ten thousand. Medium like the 13T model that was just released at the end of last year.
At the same time, vivo joins hands with Zeiss, which normally cooperates with Sony after co-developing 3 Flagship models. Anyone who has seen images from the vivo X100 launched in China will probably say that it is very sharp. The colors are much better. It’s no longer a camera that uses a filter to take photos with a white face that fools the eye like in the past.
Oppo is another company that joins hands with Hasselblad, a Swedish camera company. Comes in the top model as well.
Realme is the only brand that is selling well in the global market. But we haven’t collaborated with any specific camera brand yet, but seriously, they mainly use Sony and Samsung sensors, so the images that come out are considered quite good.
Summary of cameras This year, it is still expected that there will not be much progress. There will still be competition using AI to help process images as the main focus. Makes it easier to take pictures, such as taking pictures of the moon and stars. In Thailand, The selling point of the camera is that it zooms in to see the idols clearly. Even if you buy the cheapest ticket. Whoever can do the best will buy it.
Gaming
The next factor that will help drive sales. That is, how well can it be used to play games? Here, the competition starts from screen size, sharpness, refresh rate, whether it can compete with brightness or not. Put in more RAM than the competitors. Even though it’s not the top model, it gives a GPU comparable to the top model. Which isn’t much. is to claim specifications that are suitable for playing games
If you look at the overall picture of this year’s gaming competition. You may also see price competition. For example, at just 5,000 baht you can play high-spec games because the new CPU and GPU models are faster accordingly. Models that target the lower end of the market can bring out better performance.
But even though the Android side is competing hard. I still think that this year the iOS market is more likely to attract people to play games. Since last year the iPhone 15 Pro has been able to port games from Playstation 4 to play, although they are still not very good.
Including connecting a joystick from Playstation or Xbox is easier than Android.
As for the Android side, there is still no sign that it can do the same as the iOS side because of the difficulty of joint development. Each camp uses different specs. Different screens, unlike iOS which only has one version per year. It’s easier to do anything.
AI
It is very challenging. of mobile phone development for each company In the past, we haven’t seen any company that has made AI so clear that it feels like buying a smartphone to use AI is the same as buying it to take photos.
As far as we can see, it is used to install sensors into smartphones or AI. Most of the time, it is mainly used just for cameras, both taking photos and editing images.
Most recently, on January 3, 2024, there was a surprise when Samsung came out to clearly reveal that the new thing that will be launched at the Galaxy Unpacked 2024 event on January 18 will be the Galaxy that Comes with AI. You have to wait and see how wow this launch will be. And will it change the smartphone industry this year?
Because if it has been launched, it will be very wow. People bought in a landslide. Other companies will probably have to bring up AI as a selling point as well. Because today we live in a world where people can no longer live without smart devices like mobile phones.
–Review of “Camera” vivo V29e 5G, is it worth buying to take photos?
