More than 36 million euros is the amount spent by La Liga, chaired by Javier Tebasin public relations, advertising and propaganda, with special relevance in the so-called ‘branded content’ – which, previously, was called ‘sponsored content’ or, in Roman paladino, ‘advertorials’ -, as revealed days ago ‘The Spanish’. A figure that amounts to 87.6 million euros for “independent professional services”.
Since these figures became known last week, several media outlets have tried to shed light on the opacity of The league with these expenses. Those of Thebes They take advantage of “confidentiality” but various newspapers, according to what has been learned PRNewsthey are hunting and capturing the data.
And in the media sector there are suspicions that the advertising strategy of The league could have been used to finance operations against Super Leaguesupported by the two big Spanish clubsReal Madrid y F.C. Barcelona. As already highlighted ‘The Spanish’The surreal thing about the situation would be that both clubs would have financed, with their contribution to La Liga, advertising content critical of their support for the Super League.
However, the questions being investigated do not end here. In this sense, various sources indicate that the promoters of the Super League follow carefully the steps of the consulting firm Acento, with José Blanco in front. Part of the essential weight of the strategy of The league against Super Leaguealthough it has not been able to prevent the Justice European Union will support the initiative led by Real Madrid and Barça.
Furthermore, this matter also has political consequences, since, as several sources point out, it is still picturesque to see how Thebes contracts with a consulting firm represented by former socialist and popular politicians, while the president of The league does not hide its ideological links with Vox. Even more, Thebes senior – self-confessed voter of the party Santiago Abascal- was promoted as a professor of ISEEPthe Madrid antenna of the political training institute launched by Marion Marechal Le Pen.
It so happens that his son, Javier Tebas junioris one of the partners of said school along with representatives of the family Pinar (founder of New Force, where Thebes was a prominent youth leader) and to the main advisors of Abascal, Gabriel Ariza (son of the ‘capo’ of Intereconomía-El Toro) y Kiko Mendez-Monastery.
A combination of interests where, curiously, the absolute love for money stands out. And for football, of course.
We will continue to inform…
2024-01-03 15:52:13
#investigate #beneficiaries #million #Thebes #League
