During 2023, fashion consumption in Colombia registered positive growth in value terms. According to the latest report from the Inexmoda Observatory, the size of the textile market in the country reached $3.06 billion until July of this year, which represents a growth of 7.16% compared to the same period in 2022. Despite Because the amount of clothing purchased by Colombians was reduced in previous months, it is expected that by the end of the year, industry sales will reach $32 billion, with an increase of 5.6%, according to estimates from the entity. .
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From casual fashion to luxury brands, the Colombian market offers a variety of styles for all tastes and budgets, which has positioned the country as the third nation in Latin America with the highest growth in the industry. This is also because national brands are already recognized internationally, not only for their high quality but also for their innovative designs. Currently, one of the best-known brands in the world is Balbony, a company of Antioquia origin that dresses different celebrities such as David Beckham, Nicky Jam, James Rodríguez and the Boca Juniors players.
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With an initial investment of $15 million, this Colombian brand created by paisas Juan Pablo Marín and Rodolfo Gaviria, already has a turnover of more than US$1.2 million a year, positioning itself in the fashion industry for its luxurious and comfortable style. The history of this company dates back to its modest beginnings, when its founders who were born in the Aranjuez Commune, one of the most humble areas of Medellín, decided to import luxury clothing from the United States to Colombia.
However, they soon realized that they wanted to create their own brand, one that reflected their personal style and worldview: Balbuny. The style that emerged was a unique fusion between opulence and streetwear. From T-shirts and sweatshirts to jackets and caps, each garment is a statement of urban elegance, combining the authenticity of the streets with the sophistication of high-end fashion.
“In a sector as competitive as fashion, our vision was clear: not only create clothes, but tell a story. We wanted to break stereotypes, showing that innovation can emerge from any corner of the world, even those considered less fortunate. Our dedication to quality, creativity and excellence in clothing has allowed us to expand our audience to different parts of the world,” says Marín.
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With stores in Medellín and distribution in Miami, Mexico and Spain, the brand has conquered international markets. Now, its next goal is to open physical stores in these countries, taking its unmistakable style to new horizons.
To guarantee excellence in each garment, they have chosen to make their clothes in Peru, using Peruvian cotton, recognized as one of the best materials in the world of clothing. The workmanship and quality of the material have further elevated the brand’s status, turning each garment into a work of art.
“Our vision has always been to transcend borders and connect with fashion lovers in all corners of the world. We are building bridges between cultures, drawing inspiration from diversity and weaving stories through every seam. During 2024 we hope to continue expanding to different cities around the world, open our physical store in Miami and grow double digits in terms of sales, in order to continue contributing to job creation not only in Colombia but also in Peru,” adds Gaviria.
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This success story is not only a testament to the talent and vision of the founders, but also a reminder that fashion can be a catalyst for social and economic transformation. From the streets of Aranjuez to the catwalks of the world, Balbony is proof that talent and determination can break barriers and take Colombian talent to the top of the international stage.
2024-01-02 23:02:04
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