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Voting took place this Thursday (28), in Gávea
In a meeting held this Thursday (28), Flamengo’s Deliberative Council approved the new master sponsorship of the shirt. It will be the company Pixbet, for the value of R$170 million, for a two-year contract. Initially, the club receives R$20 million. Then, five more installments of R$30 will fall into the red-and-black coffers. millions.
🚨 URGENT: Flamengo approves new sponsorship with PIXBET. Company starts to print brand in the most noble part of Manto for 2 years, paying R$ 170 million (R$ 85 million/year).
Did you like the change? 🤔 #colunadofla pic.twitter.com/hH5uYFBOi8
— Column by Fla | Flamengo (@ColunadoFla) December 28, 2023
The vote was unanimous, with 125 advisors in favor of Pixbet as Flamengo’s master sponsor. In this way, the current brand that occupies the prime space on the shirt (on the belly), Banco BRB, will remain on the shoulder blade, for R$6.25 million, for three months. The financial institution had the option of covering the amounts presented by the bookmaker, but did not implement the clause.
ANOTHER SPONSORSHIP
Also on Thursday night (28), ABC da Construção, which features the brand on Flamengo’s shorts, increased its prices and reached its fourth season of partnership with the club. In this way, it went from R$6.3 million to R$7.1 million. Payment will be made with R$5.2 million in direct funds and another R$1.9 million in exchange.
According to a note published by Flamengo, the company will print the logo on the back of the game and training shorts of the men’s, women’s and U20 football teams and the basketball team until December 31, 2024. Therefore, it will part of investments in marketing focused on the national expansion plan.
SHIRT VALUE
Now, with the renovations, the Flamengo shirt now has an annual value of R$225 million. The debut of the Manto with the brand relocations is scheduled to take place in January 2024, during the tour to the United States and also at the Campeonato Carioca. The first game in the state takes place on the 17th, against Audax, in Manaus. In North America, Mengão faces Orlando City (USA), in a friendly.
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2023-12-28 23:12:45
#Flamengo #approves #master #sponsorship #R170 #million
