Entreprendre – Does the departure of Laurent Ruquier on BFMTV mark the end of infotainment?
Does the failure of Laurent Ruquier’s arrival, barely three months after his arrival on BFMTV, mark precisely the end of this permanent mixture of genres between information on one side and distraction on the other? That’s a real question. Isn’t journalism and the credibility of the media sufficiently damaged for our main news outlets, particularly radio and television, to think twice before allowing journalistic comments interspersed with coexistence in the same news formats? interventions by comedians of good or bad quality, without the difference being clearly marked between the two?
This is what is already happening on many radio morning shows (RTL, France Inter, Europe 1, Sud Radio, etc.) where no segment escapes its on-duty comedy. And often, we get lost. Who is serious, who is not? Who is a journalist, who is a comedian? Sometimes, we no longer even distinguish whether it is the guest (often a politician) who is speaking or the imitator. Isn’t that a shame…
A confusion which adds to the general uneasiness about the seriousness of the information. Would it not be better in this context to try to strengthen seriousness and credibility rather than mixing genres in an ambiguous mixture? With the advent of social networks and fake news, we expect even more from the major media and in particular that they remain references in this area.
The cessation of Laurent Ruquier (with an audience down by 11,000 viewers in 3 months) is perhaps a first warning sign. The host of Grosses Têtes on RTL, aged 60, was not unworthy. He was called by Olivier Fogiel to improve BFMTV’s audience in the 8 p.m.-9 p.m. slot. A hotly contested time slot with Cyril Hanouna (C8), Yann Barthes (TMC), Anne-Elisabeth Lemoine (France 5) without forgetting Pascal Praud (CNews), who hardly made his task easy.
The latter recorded the strongest audience growth, 17% in 3 months, to reach 861,000 viewers on average per evening, or some 4.2% of the public. A good example which shows that when we stop taking our compatriots for simple minds, incapable of being able to follow current affairs programs devoid of any gags in their entirety; this can work too.
Robert Lafont
Also read: Rodolphe Saadé about to buy BFMTV
2023-12-28 06:16:39
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